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040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9780429055898
_qelectronic book
020 _a0429055897
_qelectronic book
020 _a9780429508226
_qelectronic book
020 _a0429508220
_qelectronic book
020 _a9780429508844
_qelectronic book
020 _a0429508840
_qelectronic book
020 _a9780429509469
_qelectronic book
020 _a0429509464
_qelectronic book
020 _z9780367172695
_qhardcover
035 _a(OCoLC)1164822364
035 _a(OCoLC-P)1164822364
050 0 4 _aHF5414
_b.S73 2021
072 7 _aBUS
_x043060
_2bisacsh
072 7 _aBUS
_x074040
_2bisacsh
072 7 _aBUS
_x016000
_2bisacsh
072 7 _aKJSM
_2bicssc
082 0 0 _a658.8
_223
245 0 0 _aStakeholder involvement in social marketing :
_bchallenges and approaches to engagement /
_cedited by Kathy Knox, Krzysztof Kubacki, and Sharyn Rundle-Thiele.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
264 4 _c©2021
300 _a1 online resource (xii, 209 pages) :
_billustrations (some color).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aRoutledge studies in marketing ;
_v14
520 _a"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experiences, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions for a sustainable behavioural change. This book features a diverse series of case studies from different countries (included but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aSocial marketing.
650 0 _aStakeholder management.
650 0 _aSocial change.
650 7 _aBUSINESS & ECONOMICS / Marketing / Research
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Consumer Behavior
_2bisacsh
700 1 _aKnox, Kathy,
_eeditor.
700 1 _aKubacki, Krzysztof,
_eeditor.
700 1 _aRundle-Thiele, Sharyn,
_eeditor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429055898
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c4445
_d4445