000 05353cam a2200625 i 4500
001 on1288344367
003 OCoLC
005 20240523125543.0
006 m o d
007 cr cnu|||unuuu
008 211213s2021 enk ob 001 0 eng d
040 _aDG1
_beng
_erda
_epn
_cDG1
_dOCLCF
_dOCLCO
_dORMDA
_dOCLCO
_dUKMGB
_dOCLCQ
_dOCLCO
_dOCLCL
015 _aGBC234145
_2bnb
016 7 _a020416831
_2Uk
020 _a9781119882176
_q(electronic bk. ;
_qoBook)
020 _a1119882176
_q(electronic bk. ;
_qoBook)
020 _a9781119882169
_q(electronic bk.)
020 _a1119882168
_q(electronic bk.)
020 _z9781789450361
024 7 _a10.1002/9781119882176
_2doi
029 1 _aUKMGB
_b020416831
029 1 _aAU@
_b000070461781
035 _a(OCoLC)1288344367
037 _a9781789450361
_bO'Reilly Media
050 4 _aHC79.E5
072 7 _aBUS
_x072000
_2bisacsh
072 7 _aTEC
_x010000
_2bisacsh
082 0 4 _a658.4/083
_223
049 _aMAIN
245 0 0 _aMarketing for sustainable development :
_brethinking consumption models /
_ccoordinated by Sihem Dekhili.
264 1 _aLondon, UK :
_bISTE, Ltd. ;
_aHoboken, NJ :
_bWiley,
_c2021.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 0 _aAgronomy and food science. Food chain management
505 0 _aOpposing the Market Through Responsible Consumption to Transform It / Abdelmajid Amine, Mouna Benhallam -- Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance / Mohamed Akli Achabou, Sihem Dekhili -- The Fight Against Food Waste: Approaches and Limits to Consumer-based Actions / Guillaume Le Borgne, Margot Dyen, Geraldine Chaboud, Maxime Sebbane -- Food Waste in Family Settings: What are the Challenges, Practices and Potential Solutions? / Amelie Clauzel, Nathalie Guichard, Caroline Riche -- The Packaging-free Product Market: A Renewal of Practices / Maud Daniel-Chever, Alisa Monnot, Fanny Reniou, Lucie Sirieix -- The Conditions for Effective Social Communication / Agnes Francois-Lecompte, Sylvie Foutrel -- The Effectiveness of "Provocation" in Environmental Advertising: Beware of "Greenbashing" / Sihem Dekhili, Samer Elhajjar -- How Can We Communicate Effectively About Climate Change? / Philippe Odou, Marie Schill, Manu Navarro -- Environmental Regulations and Awareness-raising Campaigns: Promoting Behavioral Change through Government Interventions / Leila Elgaaied-Gambier, Laurent Bertrandias -- The Repairability of Household Appliances: A Selling Point for Utilitarian Products / Mickal Dupre, Patrick Gabriel, Galle Boulbry -- The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of Cote d'Ivoire / Mantiaba Coulibaly-Ballet -- Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations / Adeline Ochs, Julien Schmitt -- Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption / Christine Gonzalez, Beatrice Siadou-Martin, Jean-Marc Ferrandi -- Augmented Products: The Contribution of Industry 4.0 to Sustainable Consumption / Myriam Ertz, Shouheng Sun, Emilie Boily, Gautier Georges Yao Quenum, Kubiat Patrick, Yassine Laghrib, Damien Hallegatte, Julien Bousquet, Imen Latrous.
504 _aIncludes bibliographical references and index.
588 0 _aOnline resource; title from PDF title page (John Wiley, viewed December 13, 2021).
520 _aMany people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aSustainable development.
650 0 _aMarketing.
650 2 _aMarketing
650 6 _aD�eveloppement durable.
650 6 _aMarketing.
650 7 _asustainable development.
_2aat
650 7 _amarketing.
_2aat
650 7 _aMarketing
_2fast
650 7 _aSustainable development
_2fast
700 1 _aDekhili, Sihem,
_eeditor.
758 _ihas work:
_aMarketing for Sustainable Development (Text)
_1https://id.oclc.org/worldcat/entity/E39PCYt86jp8jfjjmkjGttpfmd
_4https://id.oclc.org/worldcat/ontology/hasWork
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176
994 _a92
_bINLUM
999 _c12847
_d12847