000			03467cam a2200577 i 4500
001			on1221018879
003			OCoLC
005			20240523125543.0
006			m o d
007			cr |||||||||||
008			200206s2020 nju o 001 0 eng
010			_a 2019056783
040			_aDLC _beng _erda _epn _cDLC _dOCLCO _dDG1 _dTSC _dOCLCQ _dOCLCO _dOCLCQ _dOCLCO _dOCLCL
019			_a1154016478 _a1164071894
020			_a9781119632917 _q(epub)
020			_a1119632919
020			_a9781119632900 _q(adobe pdf)
020			_a1119632900
020			_a9781119632894 _q(electronic bk.)
020			_a1119632897 _q(electronic bk.)
020			_z9781119632887 _q(hardback)
020			_z1119632889
029	1		_aAU@ _b000067253862
029	1		_aAU@ _b000066668643
035			_a(OCoLC)1221018879 _z(OCoLC)1154016478 _z(OCoLC)1164071894
042			_apcc
050	0	0	_aHF5415.129
082	0	0	_a658.8/7 _223
049			_aMAIN
100	1		_aAilawadi, Kusum L., _eauthor.
245	1	0	_aGetting multi-channel distribution right / _cKusum L. Ailawadi, Paul W. Farris.
250			_aSecond edition.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, _c[2020]
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aIncludes index.
520			_a"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"-- _cProvided by publisher
588	0		_aPrint version record and CIP data provided by publisher; resource not viewed.
505	0		_aPART I : THE BEDROCK OF CHANNEL FUNCTIONS, POWER, AND CONFLICT -- PART II : METRICS, TOOLS, AND FRAMEWORKS FOR GETTING THE RIGHT DISTRIBUTION -- PART III : ALIGNING THE MARKETING MIX TO MANAGE DISTRIBUTION.
590			_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks
650		0	_aMarketing channels.
650		6	_aCircuits de distribution.
650		7	_aMarketing channels _2fast
700	1		_aFarris, Paul W., _eauthor.
758			_ihas work: _aGetting multi-channel distribution right (Text) _1https://id.oclc.org/worldcat/entity/E39PCFXMCGQgf4DBTXCqdb38Fq _4https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	_iPrint version: _aAilawadi, Kusum L. _tGetting multi-channel distribution right. _bSecond edition. _dHoboken, New Jersey : John Wiley & Sons, [2020] _z9781119632887 _w(DLC) 2019056782
856	4	0	_uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894
994			_a92 _bINLUM
999			_c12754 _d12754