| 000 | 02957cam a2200649 i 4500 | ||
|---|---|---|---|
| 001 | on1164817553 | ||
| 003 | OCoLC | ||
| 005 | 20240523125542.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 200701s2020 nju o 001 0 eng | ||
| 010 | _a 2020029297 | ||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dDG1 _dYDX _dOCLCO _dOCLCQ _dUPM _dOCLCQ _dOCLCO _dOCLCL |
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| 020 |
_a9781119706328 _qelectronic book _qoBook |
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| 020 |
_a1119706327 _qelectronic book _qoBook |
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| 020 |
_a9781119706304 _qelectronic publication |
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| 020 |
_a1119706300 _qelectronic publication |
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| 020 |
_a9781119706298 _qadobe electronic book |
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| 020 |
_a1119706297 _qadobe electronic book |
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| 020 |
_z9781119706281 _qhardcover |
||
| 029 | 1 |
_aAU@ _b000067553328 |
|
| 035 | _a(OCoLC)1164817553 | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bC44 2020 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aChevalier, Michel, _d1943- _eauthor. |
|
| 245 | 1 | 0 |
_aLuxury brand management in digital and sustainable times : _ba new world of privilege / _cMichel Chevalier, Gerald Mazzalovo. |
| 250 | _aFourth Edition. | ||
| 264 | 1 |
_aHoboken : _bWiley, _c2020. |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bn _2rdamedia |
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| 338 |
_aonline resource _bnc _2rdacarrier |
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| 500 | _aRevised edition. | ||
| 500 | _aIncludes index. | ||
| 520 |
_a"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"-- _cProvided by publisher. |
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| 588 | _aDescription based upon online resource; title from PDF title page (viewed January 25, 2021). | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aLuxury goods industry. | |
| 650 | 0 |
_aLuxuries _xMarketing. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 6 |
_aProduits de marque _xGestion. |
|
| 650 | 6 |
_aProduits de luxe _xIndustrie. |
|
| 650 | 6 | _aStrat�egie de marque. | |
| 650 | 7 |
_abranding. _2aat |
|
| 650 | 7 |
_aBrand name products _xManagement _2fast |
|
| 650 | 7 |
_aBranding (Marketing) _2fast |
|
| 650 | 7 |
_aLuxuries _xMarketing _2fast |
|
| 650 | 7 |
_aLuxury goods industry _2fast |
|
| 700 | 1 |
_aMazzalovo, Gerald, _eauthor. |
|
| 758 |
_ihas work: _aLuxury brand management (Text) _1https://id.oclc.org/worldcat/entity/E39PCGfrbVcPpWkWqGGxHrWjvd _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aChevalier, Michel, 1943- _tLuxury brand management in digital and sustainable times _bFourth Edition. _dHoboken : Wiley, 2020. _z9781119706281 _w(DLC) 2020029296 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328 |
| 994 |
_a92 _bINLUM |
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| 999 |
_c12721 _d12721 |
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