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020 _a9781119389309
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037 _a9781119390275
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042 _apcc
050 1 4 _aHF5415.153
_b.G88 2018
072 7 _aBUS
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082 0 0 _a658.8/101
_223
049 _aMAIN
245 0 0 _aLeveraging constraints for innovation :
_bnew product development essentials from the PDMA /
_c[edited by] Sebastian Gurtner, Jelena Spanjol, Abbie Griffin.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c[2018]
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"Sales- In a single comprehensive volume, covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion - Provides a set of frameworks, techniques, and tools that can be immediately implemented - Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as the development of new business models - Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Product development professionals including engineers, project managers and business managers in a broad range of industries from heavy manufacturing to the service sector. Plus members of the PDMA and those training for the PDMA Professional Certification Examination using the body of knowledge"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
505 0 _aFrom sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei -- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Kr�amer-Helmer -- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold -- Identifying and overcoming organizational innovation constraints / Katharina H�olzle, Tanja Reimer, Hans Georg Gem�unden -- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen -- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal -- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt -- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain -- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem -- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya.
588 0 _aOnline resource; title from digital title page (viewed on September 10, 2018).
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
610 2 0 _aProduct Development & Management Association.
610 2 7 _aProduct Development & Management Association
_2fast
650 0 _aNew products
_xManagement.
650 0 _aNew products
_xMarketing.
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aNew products
_xManagement
_2fast
650 7 _aNew products
_xMarketing
_2fast
700 1 _aGurtner, Sebastian,
_eeditor.
700 1 _aSpanjol, Jelena,
_eeditor.
700 1 _aGriffin, Abbie,
_eeditor.
758 _ihas work:
_aLeveraging constraints for innovation (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFKWQY9BpHD3yV83x6Fjhb
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aGurtner, Sebastian.
_tLeveraging constraints for innovation.
_b1st edition.
_dHoboken, NJ : Wiley, [2018]
_z9781119389309
_w(DLC) 2018023888
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119390299
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