| 000 | 05371cam a2200781 i 4500 | ||
|---|---|---|---|
| 001 | ocn962025868 | ||
| 003 | OCoLC | ||
| 005 | 20240523125539.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 161101s2016 nju ob 001 0 eng | ||
| 010 | _a 2016050436 | ||
| 040 |
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| 020 |
_a9781119271253 _q(pdf) |
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_a1119271258 _q(pdf) |
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_a9781119271246 _q(epub) |
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_a111927124X _q(epub) |
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| 020 | _a1119271266 | ||
| 020 | _a9781119271260 | ||
| 020 |
_z9781119270317 _q(hardback) |
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| 020 | _z1119270316 | ||
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_a8C6741D8-3F17-427D-BF93-43FB9546B03A _bOverDrive, Inc. _nhttp://www.overdrive.com |
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| 049 | _aMAIN | ||
| 100 | 1 |
_aBullard, Brittany, _eauthor. |
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| 245 | 1 | 0 |
_aStyle & statistics : _bthe art of retail analytics / _cBrittany Bullard. |
| 246 | 3 | _aStyle and statistics | |
| 264 | 1 |
_aHoboken : _bWiley, _c2016. |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bn _2rdamedia |
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| 338 |
_aonline resource _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analytics have become so important in the industry. This book focuses on applications of analytics within merchandise assortment management, pricing, marketing, and customer intelligence. Each chapter will include how analytics can help retailers solve business issues. The book will also include interviews from different retailers. The end of the book will emphasize the personal value of utilizing analytics. It will talk about how utilizing analytics can help individuals' own careers by increasing efficiencies and accuracies. Information on how to expand their current knowledge will be included as well"-- _cProvided by publisher |
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| 500 | _aMachine generated contents note: Introduction Chapter 1: Changing Face of Retail Chapter 2: Merchandise Financial Planning Statistical Forecasting Chapter 3: Assortment Management Understanding Your Customer Understanding Product Choice Counts Understanding Current Product Performance Predicting the Evolution of Trends How much to buy? What sizes do I need? Chapter 4: Fulfillment Allocation Order Fulfillment Chapter 5: Pricing Pricing Analytics Regular Price Promotional Pricing Markdown/Clearance Pricing Pricing Maturity & Organizational Structures Chapter 6: Marketing Data Marketing Campaign Lift Analysis Customer Lifetime Value Customer Segmentation The Internet of Things Path to Purchase Chapter 7: In-Store Experience Store Labor Forecasting Assortment Optimization The Internet of Things Chapter 8: Cyber-Security EMV/Chip Cards Chargebacks Data Governance Chapter 9: Customer Journey Chapter 10: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Chapter 11: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Additional Resources Glossary Retail Math References Index. | ||
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 |
_aRetail trade _xManagement. |
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| 650 | 0 |
_aRetail trade _xStatistical methods. |
|
| 650 | 6 |
_aCommerce de d�etail _xM�ethodes statistiques. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustries _xRetailing. _2bisacsh |
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| 650 | 7 |
_aRetail trade _xManagement _2fast |
|
| 650 | 7 |
_aRetail trade _xStatistical methods _2fast |
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| 776 | 0 | 8 |
_iPrint version: _aBullard, Brittany. _tStyle & statistics. _dHoboken : Wiley, 2016 _z9781119270317 _w(DLC) 2016033159 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119271260 |
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