000 05196cam a2200853 i 4500
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008 151215s2015 nju ob 001 0 eng
010 _a 2015049574
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019 _a931011329
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020 _a9781119087731
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020 _a1119087732
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020 _a9781119087755
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020 _a1119087759
_q(epub)
020 _a9781119176602
020 _a1119176603
020 _z9781119087717
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020 _z1119087716
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035 _a(OCoLC)930083020
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_z(OCoLC)992845999
037 _a7D3D7AF6-F330-4D35-B052-9932C09BE371
_bOverDrive, Inc.
_nhttp://www.overdrive.com
042 _apcc
050 0 0 _aHF5718
072 7 _aBUS
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082 0 0 _a658.4/5
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084 _aBUS071000
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049 _aMAIN
100 1 _aEgnal, Bart,
_d1979-
_eauthor.
245 1 0 _aLeading through language :
_bchoosing words that influence and inspire /
_cBart Egnal.
264 1 _aHoboken :
_bWiley,
_c2015.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
520 _a"Language in the business world is getting in the way of effective leadership. This book examines why language in the workplace is dull, confusing, or simply ineffective. It also considers why these failings undermine those who wish to demonstrate leadership when they speak. The solution is to use the language of leadership, a language that clearly and powerfully brings your ideas to life for your audience. This book teaches how to use words that engage and inspire everyone you speak with or write to. It will explain how to approach all communication as an act of leadership and then to use language that can convey ideas with energy, clarity, and conviction"--
_cProvided by publisher
500 _aMachine generated contents note: PREFACE AND ACKNOWLEDGMENTS ix INTRODUCTION xv Part I The Many Faces of Jargon Introduction to Part 1: Why Does Jargon Exist and Why Should Leaders Care? 1 Chapter 1 You Must Start with Leadership 11 Chapter 2 The (Few) Benefits of Jargon 19 Chapter 3 Assumption-Based Jargon 29 Chapter 4 Inflation Jargon 43 Chapter 5 Lack-of-Clarity Jargon 55 Chapter 6 Obfuscation Jargon 67 Part II Use the Language of Leadership Introduction to Part 2: Use the Language of Leadership 77 Chapter 7 Adopt the Leader's Mindset 83 Chapter 8 Script Yourself as a Leader 91 Chapter 9 Use the Language of Leadership 101 Chapter 10 The Language of Leadership Is. Visionary 109 Chapter 11 The Language of Leadership Is. Audience-Centric 117 Chapter 12 The Language of Leadership Is. Jargon-Free 129 Chapter 13 The Language of Leadership Is. Authentic 139 Chapter 14 The Language of Leadership Is. Passionate 147 Chapter 15 The Language of Leadership Is. Confident 157 Chapter 16 The Language of Leadership Is. Positive 167 Chapter 17 The Language of Leadership Is ... Direct 177 Chapter 18 The Language of Leadership Is. Concise 187 Chapter 19 The Language of Leadership Is. Professional 197 Chapter 20 The Language of Leadership Uses. Rhetoric 207 CONCLUSION 217 ABOUT THE AUTHOR 221 INDEX 000.
588 0 _aPrint version record and CIP data provided by publisher.
504 _aIncludes bibliographical references and index.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aBusiness communication.
650 0 _aBusiness
_xLanguage.
650 0 _aLeadership.
650 6 _aCommunication dans l'entreprise.
650 6 _aLangue du commerce et des affaires.
650 6 _aLeadership.
650 7 _aBUSINESS & ECONOMICS
_xLeadership.
_2bisacsh
650 7 _aBusiness communication
_2fast
650 7 _aLeadership
_2fast
776 0 8 _iPrint version:
_aEgnal, Bart, 1979-
_tLeading through language.
_dHoboken : Wiley, 2015
_z9781119087717
_w(DLC) 2015036888
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119176602
938 _aCoutts Information Services
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_n31884233
938 _aEBSCOhost
_bEBSC
_n1100478
938 _aProQuest MyiLibrary Digital eBook Collection
_bIDEB
_ncis31884233
938 _aRecorded Books, LLC
_bRECE
_nrbeEB00629476
938 _aYBP Library Services
_bYANK
_n12726159
938 _aYBP Library Services
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938 _aYBP Library Services
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