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019 _a959872971
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020 _a1119084059
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020 _a1119084040
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020 _a1119084067
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020 _z9781119158578
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049 _aMAIN
100 1 _aGoldfayn, Alex L.
245 1 4 _aThe revenue growth habit :
_bthe simple art of growing your business by 15% in 15 minutes per day /
_cAlex Goldfayn.
264 1 _aHoboken :
_bWiley,
_c2015.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
520 _a"Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day--without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication--the key to the 22 action steps--will make your company stand head-and-shoulders above the competition"--
_cProvided by publisher
588 0 _aPrint version record and CIP data provided by publisher.
505 0 _aTitle Page; Copyright; Acknowledgments; Introduction You Deserve More Revenue; Download Revenue Growth Forms and Templates; Part One: The Simple Revenue Growth Process; Chapter 1: Revenue Growth Is Fast, Simple, and Free; Who This Book Is For; Your Today: Busy and Reactive to Customer Problems; Your Tomorrow: Proactively Growing Your Sales in 15 Minutes or Less Daily; It All Begins with Your Mindset; Ready?; Chapter 2: Here's What Your Growth Plan Will Look Like by the End of This Book; Chapter 3: Why Do You Work?; Part Two: The Growth Mindset-Change Your Thinking, Grow Your Business.
505 8 _aChapter 4: It's Impossible to Outmarket Your MindsetShift Your Thinking; Chapter 5: "But I'm Already Really Busy!"; Chapter 6: The Difference between Knowing and Doing; The Distance between Knowing and Doing; How I Lost 50 Pounds in Four Months; Chapter 7: The Mind-Numbingly Simple Definition of Marketing; Selling Pushes, Marketing Pulls; Chapter 8: The Only Meaningful Measure of Marketing; Marketing Is as Much Art as Science; Three Additional Useful Measures of Marketing; Chapter 9: It Really Is This Simple!; Chapter 10: Your Products and Services Are Much Better Than Your Marketing.
505 8 _aYour Products and Services versus Your MarketingIdentifying the Quadrants; Chapter 11: "We Don't Like to Brag"; Chapter 12: Frequently Raised Resistance (FRR); What This Resistance Has in Common; Chapter 13: Your Customers Speak More Positively about You Than You Speak about Yourself; Chapter 14: Marinating in Positivity: The Magic of Proactive Customer Conversations; Customer Complaints Find Us; But We Have to Go Get the Good Stuff; A Steady Drip; Pouring Cement on Your Relationship; What Happens When We Marinate in Positivity?; Part Three: 22 Fast, Simple Techniques for Revenue Growth.
505 8 _aChapter 15: What These 22 Revenue Growth Techniques Have in CommonThey Are Communication Actions; One-on-One and Company-to-Many; A Focus on Quantity, not Quality; Snowflakes to Blizzards; Like Your Products and Services, These Communications Help People; These Techniques Are Simple; No Money Required; A Focus on Language; There's No Wrong Way to Do This; Do What You Like, Do What Works; Chapter 16: Choreographing Your Revenue Growth Dance; Chapter 17: Growth Technique #1: The Art and Science of Getting the Testimonial; Telephone Is Best; Five or 10 Minutes, No More.
505 8 _aThe Good Customers, not the Angry OnesSetting Up Your Customer Conversation; Starting the Conversation; Permission to Record; Note-Taking; Key Questions and Follow-Up Techniques; What Your Customer Doesn't Talk About; Obtaining Permission to Share Testimonials; There Is No Wrong Way of Doing This; Chapter 18: Lessons from a Sample Customer Interview; The CEO and Owner; Lessons from This Customer Interview; The Testimonials; Revenue Language: Testimonials; Chapter 19: Growth Technique #2: Don't Be a Tree Falling in the Forest-Communicate Testimonials; Communicating Testimonials Internally.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aStrategic planning.
650 0 _aRevenue management.
650 6 _aPlanification strat�egique.
650 6 _aRentabilit�e
_xGestion.
650 7 _aBUSINESS & ECONOMICS
_xStrategic Planning.
_2bisacsh
650 7 _aRevenue management
_2fast
650 7 _aStrategic planning
_2fast
758 _ihas work:
_aThe Revenue Growth Habit [electronic resource] (Text)
_1https://id.oclc.org/worldcat/entity/E39PCXyxpQR8bHW8XK4QG9fj83
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aGoldfayn, Alex L.
_tRevenue growth habit.
_dHoboken : Wiley, 2015
_z9781119084068
_w(DLC) 2015013431
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119158578
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