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| 008 | 150609s2015 nju ob 001 0 eng | ||
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_a8095E042-10F7-49EA-AD15-53B83CFFA19F _bOverDrive, Inc. _nhttp://www.overdrive.com |
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_a658.5/752 _223 |
| 049 | _aMAIN | ||
| 130 | 0 | _aDesign thinking (2015) | |
| 245 | 1 | 0 |
_aDesign thinking : _bnew product development essentials from the PDMA / _cedited by Michael Luchs, Scott Swan, Abbie Griffin. |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons Inc., _c[2015] |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 520 | _aDevelop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business --whether your "product" is a tangible object, a service, or the business itself -- and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aProduct design. | |
| 650 | 0 | _aCritical thinking. | |
| 650 | 0 | _aCreative ability in business. | |
| 650 | 6 | _aConception de produit. | |
| 650 | 6 | _aPens�ee critique. | |
| 650 | 6 | _aCr�eativit�e dans les affaires. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
|
| 650 | 7 |
_aCreative ability in business _2fast |
|
| 650 | 7 |
_aCritical thinking _2fast |
|
| 650 | 7 |
_aProduct design _2fast |
|
| 700 | 1 |
_aLuchs, Michael, _d1968- |
|
| 700 | 1 |
_aSwan, Scott, _d1962- |
|
| 700 | 1 | _aGriffin, Abbie. | |
| 710 | 2 | _aProduct Development & Management Association. | |
| 758 |
_ihas work: _aDesign thinking (2015) (Text) _1https://id.oclc.org/worldcat/entity/E39PCFP7PFY3wC6Dt3V4gRFvVC _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _dHoboken, New Jersey : John Wiley & Sons Inc., [2015] _z9781118971802 _w(DLC) 2015021569 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119154273 |
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