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008 150212s2015 enk ob 000 0 eng
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049 _aMAIN
100 1 _aCummings, Stephen.
245 1 0 _aStrategy builder :
_bhow to make and communicate more effective strategies /
_cStephen Cummings and Duncan Angwin.
264 1 _aChichester, West Sussex ;
_aHoboken, New Jersey :
_bWiley,
_c2015.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "--
_cProvided by publisher
588 0 _aPrint version record and CIP data provided by publisher.
504 _aIncludes bibliographical references.
505 0 _aPart One: The Concept. Opportunities for a New Way of Developing Strategy -- Seven Strengths of Drawing Strategy -- What Strategy Builder Does -- Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles -- Environmental ecology -- Competitive positioning -- Resources and capabilities -- Strategic growth options -- Managing performance strategically -- Part Three: Realization. Well-Built Strategies, Simply Conveyed -- Six Stratographic Principles -- Get building.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aStrategic planning.
650 6 _aPlanification strat�egique.
650 7 _aBUSINESS & ECONOMICS
_xGeneral.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xStrategic Planning.
_2bisacsh
650 7 _aStrategic planning
_2fast
650 7 _aStrategisches Management
_2gnd
650 7 _aKonzeption
_2gnd
650 7 _aVisualisierung
_2gnd
700 1 _aAngwin, Duncan.
758 _ihas work:
_aStrategy builder (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGDgYvhbQjmVT9pDggBF8C
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aCummings, Stephen.
_tStrategy builder.
_dChichester, West Sussex, United Kingdom : Wiley, 2015
_z9781118707234
_w(DLC) 2015001081
_w(OCoLC)875248971
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119166696
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