000			07560cam a2200841 a 4500
001			ocn898154144
003			OCoLC
005			20240523125537.0
006			m o d
007			cr |||||||||||
008			141113s2015 nju ob 001 0 eng d
040			_aUKMGB _beng _epn _cUKMGB _dOCLCO _dOCLCF _dEBLCP _dE7B _dDEBSZ _dDG1 _dOCLCQ _dCOO _dDEBBG _dIDB _dDG1 _dLIP _dMERUC _dOCLCQ _dWRM _dAU@ _dOCLCQ _dU3W _dOCLCQ _dUAB _dUKAHL _dOCLCQ _dS9I _dOCLCQ _dSFB _dEYM _dOCLCO _dOCLCQ _dOCLCO
016	7		_a016976448 _2Uk
016	7		_a016973771 _2Uk
019			_a1236243558
020			_a9781119208105 _q(electronic bk.)
020			_a1119208106 _q(electronic bk.)
020			_a9781118964972 _q(ePub ebook)
020			_a1118964977 _q(ePub ebook)
020			_a1118964985 _q(PDF ebook)
020			_a9781118964989 _q(PDF ebook)
020			_z9781118964965
029	1		_aAU@ _b000060910456
029	1		_aCHNEW _b000943828
029	1		_aCHVBK _b480240582
029	1		_aDEBBG _bBV043397382
029	1		_aDEBSZ _b433541741
029	1		_aDEBSZ _b48505440X
029	1		_aGBVCP _b821314890
029	1		_aGBVCP _b856571385
035			_a(OCoLC)898154144 _z(OCoLC)1236243558
050		4	_aHF5415.2
082	0	4	_a658.802 _223
084			_aBUS043000 _aBUS016000 _aBUS002000 _2bisacsh
049			_aMAIN
100	1		_aEarls, Mark, _eauthor.
245	1	0	_aCopy, copy, copy : _bhow to do smarter marketing by using other peoples ideas / _cMark Earls.
264		1	_aHoboken : _bJohn Wiley & Sons, _c2015.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
588	0		_aCIP data; item not viewed.
520			_a"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"-- _cProvided by publisher
505	0		_aCOPY COPY COPY: How to do smarter marketing by using other people's ideas; Note* on the typefaces used in this book; Contents; Foreword; Introduction: On the Shoulders of Giants; Optics, maths and the scientific method; Marginal gains; His Dark Materials; Talent copies; Why does any of this matter?; If it wasn't for you pesky kids; The tyranny of the singular; Not all copying is good; Why copying matters; More than a mash-up; After the HERD; Different kinds of questions; The ambition of this book; Copied from people who've copied; Learn to code or learn to copy?
505	8		_a1 IN PRAISE OF COPYING: Copying, originality, invention, innovation and the King of Rock 'n' RollWelcome to Elvisland; Copycatting an original; Elvis-a-like; Shake a leg; Copying is cheating; The real Joe Biden; Me, myself and I; 'We' fiction is scary; WEIRD; Copying is good for you (and me); I'll have what she's having; Neurologically efficient; We-think; Phone a friend; iSpread; 2 HOW TO COPY WELL: Good, bad, tight, loose, close or far away; A race to the top; Copying originals; Bad copying?; Shanzai Apple?; Single white copying; We try even harder; Invention and innovation.
505	8		_aOriginality doesn't payKeep calm; Making deliberate copying errors; Chinese whispers; Making error; Error and excellence; Copy: 'koperien', 'nachmachen' or 'abkufern'; Cut-ups; Copying loosely can be dangerous; Copying and evolution; Copying, changing and period instruments; Copying and fixing things; Fixing broken things; Popular thing for a broken thing; Broken things at scale; Very small or far away?; Over there, over there ... ; The making of Modern Russia; Let the dogs out; The BrainJuicer� effect; Bottling the Juicer's recipe; Rinse and repeat; Stealing from a distance -- games to play.
505	8		_aWhat would the Dude do?Not being me; Leave your job; Knowing what to copy; How to win friends; The case of the case study; The right tool for the right job; The virtue of a tidy toolkit; A 'kinda thing' kind of thing; Kinda thing; 3 'WHAT KINDA THING?': Maps and drawing: What kind of thing are you trying to change?; Drawing is thinking; Duco ergo sum; Mapping Soho; Nurse, nurse!; Meanwhile back in the department; Do it yourself; Four different choice styles; How can you locate the behaviour on this map?; Plotting W-E; Mapping N-S; Quiz Time; 1. Popular music; 2. Charitable donations.
505	8		_a3. Auto insurance4. Deodorants; 5. Alcoholic beverages; Vote for me!; A different kind of map of human behaviour; From a descriptive map to astrategy map ... ; Where Next?; 4 WHERE TO COPY FROM: THE PATTERN BOOKS: 52 different strategies to copy, borrow or steal; 'IndocilIs privata loqui'; Metroland; Pattern books and original buildings; Pattern books everywhere; 'I quattri Libri'; THE STRATEGIES; How to use the pattern books; CONSIDERED CHOICE: 'Better' strategies; GUESSWORK: 'Salience' strategies; COPYING EXPERTS: 'EXPERTISE' strategies; COPYING PEERS: 'Popularity' strategies.
590			_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks
650		0	_aMarketing.
650		0	_aConsumer behavior.
650		0	_aAdvertising.
650		2	_aMarketing
650		6	_aMarketing.
650		6	_aConsommateurs _xComportement.
650		7	_amarketing. _2aat
650		7	_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xConsumer Behavior. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xAdvertising & Promotion. _2bisacsh
650		7	_aAdvertising _2fast
650		7	_aConsumer behavior _2fast
650		7	_aMarketing _2fast
776	0	8	_iPrint version _z9781118964965
856	4	0	_uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119208105
936			_aBATCHLOAD
938			_aAskews and Holts Library Services _bASKH _nAH27109366
938			_aAskews and Holts Library Services _bASKH _nAH27110669
938			_aEBL - Ebook Library _bEBLB _nEBL1895823
938			_aebrary _bEBRY _nebr11052388
994			_a92 _bINLUM
999			_c12149 _d12149