000 05986cam a2200985 i 4500
001 ocn881592369
003 OCoLC
005 20240523125537.0
006 m o d
007 cr |||||||||||
008 140620s2014 enk ob 001 0 eng
010 _a 2014024502
040 _aDLC
_beng
_erda
_epn
_cDLC
_dYDX
_dN$T
_dIDEBK
_dYDXCP
_dOCLCF
_dTEFOD
_dOCLCO
_dUMI
_dTEFOD
_dDG1
_dEBLCP
_dE7B
_dDEBSZ
_dRECBK
_dCOO
_dOCLCQ
_dDEBBG
_dCOCUF
_dCNNOR
_dMOR
_dCCO
_dLIP
_dPIFAG
_dZCU
_dMERUC
_dOCLCQ
_dU3W
_dOCLCQ
_dSTF
_dMNI
_dH9Z
_dICG
_dOCLCQ
_dG3B
_dTKN
_dOCLCQ
_dDKC
_dAU@
_dOCLCQ
_dUKAHL
_dOCLCQ
_dUKSSU
_dOCLCQ
_dTUHNV
_dOCLCO
_dOCLCQ
_dOCLCO
_dINARC
_dOCLCL
019 _a887503261
_a903491526
_a903667399
_a961582247
_a962702330
_a992823287
_a1055377121
_a1081199886
_a1148148834
_a1154833081
_a1267428182
_a1417414657
020 _a9781119208198
_q(electronic bk.)
020 _a111920819X
_q(electronic bk.)
020 _a9781118935774
_q(epub)
020 _a1118935772
_q(epub)
020 _a9781118935767
_q(pdf)
020 _a1118935764
_q(pdf)
020 _a1118935624
_q(hardback)
020 _a9781118935620
_q(hardback)
020 _a9781322044835
_q(ebook)
020 _a132204483X
020 _z9781118935620
_q(hardback)
029 1 _aAU@
_b000053603899
029 1 _aCHNEW
_b000943292
029 1 _aCHVBK
_b480235155
029 1 _aDEBBG
_bBV042742813
029 1 _aDEBBG
_bBV043396930
029 1 _aDEBBG
_bBV043611411
029 1 _aDEBSZ
_b414079620
029 1 _aDEBSZ
_b485050056
029 1 _aGBVCP
_b81469246X
035 _a(OCoLC)881592369
_z(OCoLC)887503261
_z(OCoLC)903491526
_z(OCoLC)903667399
_z(OCoLC)961582247
_z(OCoLC)962702330
_z(OCoLC)992823287
_z(OCoLC)1055377121
_z(OCoLC)1081199886
_z(OCoLC)1148148834
_z(OCoLC)1154833081
_z(OCoLC)1267428182
_z(OCoLC)1417414657
037 _a2B7B498E-DE8A-4492-AB3C-60CB849B863C
_bOverDrive, Inc.
_nhttp://www.overdrive.com
042 _apcc
050 0 0 _aHF5415.2
072 7 _aBUS
_x082000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aBUS
_x085000
_2bisacsh
082 0 0 _a658.8/3
_223
084 _aBUS043060
_2bisacsh
049 _aMAIN
100 1 _aPoynter, Ray.
245 1 4 _aThe handbook of mobile market research :
_btools and techniques for market researchers /
_cRay Poynter, Navin Williams, Sue York.
264 1 _aChichester, West Sussex, United Kingdom :
_bJohn Wiley and Sons, Ltd.,
_c2014.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aMobile Market Research -- Mobile Market Research. Overview of Mobile Market Research -- Mobile Research in Action -- The Technology of Mobile Market Research -- Qualitative and Quantitative Research -- Qualitative and Quantitative Research. Mobile Qualitative Research -- Mobile Forums and Online Focus Groups -- Mobile Diaries and Ethnography -- Mobile Quantitative Research -- Designing and Conducting Mobile Surveys -- The Methods and Applications of Mobile Market Research -- The Methods and Applications of Mobile Market Research. mCAPI : Mobile Computer Assisted Personal Interviewing -- mCATI : Mobile Computer Assisted Telephone Interviewing -- Mixed-Mode Research -- Utilizing Passive Data -- Panels, Lists, and Communities -- International Mobile Research -- Researching the Mobile Ecosystem, Ethics, and the Future -- Researching the Mobile Ecosystem, Ethics, and the Future. Researching the Mobile Ecosystem -- Ethics, Laws, and Guidelines -- Research-on-Research -- The Evolving Picture.
588 0 _aPrint version record and CIP data provided by publisher.
520 _aThe first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aMarketing research.
650 0 _aMobile commerce.
650 0 _aMobile communication systems.
650 6 _aMarketing
_xRecherche.
650 6 _aCommerce mobile.
650 6 _aRadiocommunications mobiles.
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xResearch.
_2bisacsh
650 7 _aMarketing research
_2fast
650 7 _aMobile commerce
_2fast
650 7 _aMobile communication systems
_2fast
700 1 _aWilliams, Navin,
_d1972-
700 1 _aYork, Sue,
_d1968-
758 _ihas work:
_aThe handbook of mobile market research (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGjfW7J36wxp7qpCfpbcRq
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aPoynter, Ray.
_tHandbook of mobile market research.
_dChichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014
_z9781118935620
_w(DLC) 2014022436
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119208198
938 _aInternet Archive
_bINAR
_nhandbookofmobile0000poyn
938 _aAskews and Holts Library Services
_bASKH
_nAH26968313
938 _aAskews and Holts Library Services
_bASKH
_nAH26953723
938 _aEBL - Ebook Library
_bEBLB
_nEBL4040010
938 _aEBL - Ebook Library
_bEBLB
_nEBL1762078
938 _aebrary
_bEBRY
_nebr10905957
938 _aEBSCOhost
_bEBSC
_n827345
938 _aProQuest MyiLibrary Digital eBook Collection
_bIDEB
_ncis28837497
938 _aRecorded Books, LLC
_bRECE
_nrbeEB00590472
938 _aYBP Library Services
_bYANK
_n12616128
938 _aYBP Library Services
_bYANK
_n12029938
994 _a92
_bINLUM
999 _c12113
_d12113