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| 001 | ocn881318369 | ||
| 003 | OCoLC | ||
| 005 | 20240523125537.0 | ||
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| 008 | 140610s2014 enk ob 001 0 eng | ||
| 010 | _a 2014022696 | ||
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| 049 | _aMAIN | ||
| 100 | 1 |
_aMosley, Richard, _d1964- |
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| 245 | 1 | 0 |
_aEmployer brand management : _bpractical lessons from the world's leading employers / _cRichard Mosley. |
| 264 | 1 |
_aChichester, West Sussex, United Kingdom : _bWiley, _c[2014] |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 520 |
_a"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "-- _cProvided by publisher |
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| 520 |
_a"This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"-- _cProvided by publisher |
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| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 505 | 0 | _aCover; Title Page; Copyright; Contents; Preface by Simon Barrow; Chapter 1 Introduction; Why the New Book?; Why should Companies invest in Employer Brand Management?; Defining 'Employer Brand'; The Difference between Branding and Brand Management; Summary and Key Conclusions; Chapter 2 Business Case; 1. The Cost Benefits of a Strong Employer Brand; (a) Targeting the right potential candidates; (b) Rationalizing your creative spend; (c) Building brand awareness and equity; (d) Enhancing your pulling power; (e) Hiring good people for less; (f) Reducing unwanted attrition (and re-hire). | |
| 505 | 8 | _a2. The Performance Benefits of a Strong Employer Brand(a) Hiring more high performers; (b) On-boarding employees more effectively; (c) Improving employee engagement; (d) Enhancing communication and change management effectiveness; (e) Building brand engagement; Summary and Key Conclusions; Chapter 3 Brand Ideology; Defining a Clear and Compelling Statement of Purpose; Vision and mission; Core Values; The Core Values of Guardian Media Group; Johnson & Johnson's credo; Summary and Key Conclusions; Chapter 4 Brand Hierarchy and Adaptation; 'Integrated ' Branded House Model. | |
| 505 | 8 | _a'Parent-subsidiary' House of Brands ModelWho Owns the Brand?; Summary and Key Conclusions; Chapter 5 Strategy and Capability; Corporate Strategy; Business Strategy; HR Strategy; Talent Strategy; Inclusive vs Exclusive Talent Management; Buy, Borrow or Build?; Global Local Strategy; Summary and Key Conclusions; Chapter 6 The Perfect Employee; Identifying the Right Talent; Summary and Key Conclusions; Chapter 7 Diversity and Segmentation; Accounting for Diversity; The Benefits of Diversity; Talent Segmentation; Summary and Key Conclusions; Chapter 8 Reputation and Attraction. | |
| 505 | 8 | _aEvaluating your External Reputation(a) Industry image; (b) Competitor analysis; (c) Attraction; Assesing your External Reputation; (a) Corporate Reputation Surveys; (b) Student Surveys; (c) Experienced Hire Surveys; (d) New Joiner Surveys; (e) Social Reputation Audit; Image Analysis; Summary and Key Conclusions; Chapter 9 Engagement and Retention; Gallup; Towers Watson; Employee Engagement Surveys; (a) Engagement heatmap; (b) Performance scorecard; (c) Engagement drivers; (d) Differentiators; (e) Momentum; Retention Drivers; Qualitative Research; Summary and Key Conclusions. | |
| 505 | 8 | _aChapter 10 Employer Brand Positioning and Differentiation(a) Status; (b) Purpose; (c) Teamwork; (d) Autonomy; (e) Innovation; (f) Learning; (g) Progression; (h) Performance; Competitor Maping; Summary and Key Conclusions; Chapter 11 EVP Development; Establishing A Strong Foundation; (a) Selecting the right development team; (b) Consultation with executive management; (c) Consultation with the HR leadership team; (d) Consultation with the brand team; (e) Agency support; (f) Establishing the business case and securing leadership support; (g) Review your existing data and insights. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aPersonnel management. | |
| 650 | 0 |
_aEmployees _xRecruiting. |
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| 650 | 0 | _aCorporate culture. | |
| 650 | 0 | _aCorporate image. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 6 |
_aPersonnel _xDirection. |
|
| 650 | 6 |
_aPersonnel _xRecrutement. |
|
| 650 | 6 | _aCulture organisationnelle. | |
| 650 | 6 |
_aEntreprises _xImage. |
|
| 650 | 6 | _aStrat�egie de marque. | |
| 650 | 7 |
_acorporate image. _2aat |
|
| 650 | 7 |
_abranding. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDecision-Making & Problem Solving. _2bisacsh |
|
| 650 | 7 |
_aBranding (Marketing) _2fast |
|
| 650 | 7 |
_aCorporate culture _2fast |
|
| 650 | 7 |
_aCorporate image _2fast |
|
| 650 | 7 |
_aEmployees _xRecruiting _2fast |
|
| 650 | 7 |
_aPersonnel management _2fast |
|
| 758 |
_ihas work: _aEmployer brand management (Text) _1https://id.oclc.org/worldcat/entity/E39PCGyTtG7Hr3jfJ78wwyMgcd _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aMosley, Richard, 1964- _tEmployer brand management. _dChichester, West Sussex, United Kingdom : Wiley, [2014] _z9781118898529 _w(DLC) 2014020560 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119208051 |
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