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082 0 0 _a658.8/3402854678
_223
049 _aMAIN
100 1 _aSiroker, Dan.
245 1 0 _aA/B testing :
_bthe most powerful way to turn clicks into customers /
_cDan Siroker, Pete Koomen.
264 1 _aHoboken :
_bWiley,
_c2013.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
340 _gpolychrome.
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_0http://rdaregistry.info/termList/RDAColourContent/1003
347 _atext file
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_0http://rdaregistry.info/termList/fileType/1002
500 _aIncludes index.
505 0 _aHow A/B testing helped win the White House -- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
588 0 _aPrint version record and CIP data provided by publisher.
504 _aIncludes bibliographical references and index.
520 _aBA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate'the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. ulliOffers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers/liliDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today/liliAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use /li/ul Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aOrganizational effectiveness.
650 0 _aMultimedia systems
_xSocial aspects.
650 0 _aApplication software
_xTesting.
650 6 _aEfficacit�e organisationnelle.
650 6 _aMultim�edia
_xAspect social.
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
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650 7 _aBUSINESS & ECONOMICS
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650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
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650 7 _aBetriebswirtschaft.
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650 7 _aResearch.
_2bisacsh
650 7 _aApplication software
_xTesting
_2fast
650 7 _aMultimedia systems
_xSocial aspects
_2fast
650 7 _aOrganizational effectiveness
_2fast
700 1 _aKoomen, Pete,
_d1982-
776 0 8 _iPrint version:
_aSiroker, Dan.
_tAB testing.
_dHoboken : Wiley, 2013
_z9781118536094
_w(DLC) 2013016038
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119176459
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