| 000 | 06172cam a2201165Ma 4500 | ||
|---|---|---|---|
| 001 | ocn690911474 | ||
| 003 | OCoLC | ||
| 005 | 20240523125533.0 | ||
| 006 | m o d | ||
| 007 | cr zn||||||||| | ||
| 008 | 101118s2010 njua ob 001 0 eng d | ||
| 010 | _a 2009035908 | ||
| 040 |
_aOHS _beng _epn _cOHS _dE7B _dOCLCQ _dCNCGM _dREDDC _dOCLCQ _dOCLCF _dOCLCQ _dN$T _dYDXCP _dEBLCP _dCDX _dIUL _dIDEBK _dTEFOD _dMHW _dB24X7 _dDEBSZ _dUKDOC _dDEBBG _dTEFOD _dDG1 _dCOO _dS3O _dOCLCO _dOCLCQ _dOCLCO _dAZK _dLOA _dCOCUF _dDG1 _dUAB _dMOR _dGRR _dLIP _dPIFAG _dZCU _dOCLCQ _dMERUC _dYDX _dOCLCQ _dU3W _dBUF _dOCLCQ _dBRL _dSTF _dWRM _dNRAMU _dXOS _dICG _dOCLCQ _dVT2 _dOCLCQ _dTKN _dWYU _dOCLCQ _dDKC _dOCLCQ _dS9I _dUHL _dOCLCA _dOCLCQ _dEZ9 _dEYM _dOCLCO _dUKAHL _dOCLCQ _dOCLCO _dOCLCQ _dS2H _dINARC _dOCLCO _dOCLCL |
||
| 015 |
_aGBA9A1928 _2bnb |
||
| 016 | 7 |
_a015397255 _2Uk |
|
| 019 |
_a551146101 _a593331748 _a647877559 _a656475545 _a680050694 _a748211994 _a816377108 _a888961270 _a956649989 _a961675549 _a962626380 _a962657674 _a1002012572 _a1002197343 _a1003117823 _a1007808780 _a1055335336 _a1062913017 _a1081290805 _a1113134460 _a1190693239 _a1228586001 _a1244445610 _a1249244291 _a1280073973 _a1288250468 _a1391410625 |
||
| 020 |
_a9780470595688 _q(electronic bk.) |
||
| 020 |
_a047059568X _q(electronic bk.) |
||
| 020 |
_a9780470595695 _q(electronic bk.) |
||
| 020 |
_a0470595698 _q(electronic bk.) |
||
| 020 |
_a9780470595541 _q(electronic bk.) |
||
| 020 |
_a047059554X _q(electronic bk.) |
||
| 020 |
_a9781119198666 _q(electronic bk.) |
||
| 020 |
_a1119198666 _q(electronic bk.) |
||
| 020 | _z0470504544 | ||
| 020 | _z9780470504543 | ||
| 020 | _z1282548417 | ||
| 020 | _z9781282548411 | ||
| 024 | 8 | _a9786612548413 | |
| 024 | _a99942216219 | ||
| 029 | 1 |
_aAU@ _b000046286539 |
|
| 029 | 1 |
_aAU@ _b000053260556 |
|
| 029 | 1 |
_aAU@ _b000058368054 |
|
| 029 | 1 |
_aCDX _b13210028 |
|
| 029 | 1 |
_aCHNEW _b000937070 |
|
| 029 | 1 |
_aCHVBK _b48017377X |
|
| 029 | 1 |
_aDEBBG _bBV040079219 |
|
| 029 | 1 |
_aDEBBG _bBV041906931 |
|
| 029 | 1 |
_aDEBBG _bBV043392605 |
|
| 029 | 1 |
_aDEBBG _bBV044187674 |
|
| 029 | 1 |
_aDEBSZ _b39634030X |
|
| 029 | 1 |
_aDEBSZ _b484997262 |
|
| 029 | 1 |
_aGBVCP _b856569208 |
|
| 029 | 1 |
_aHEBIS _b299810690 |
|
| 029 | 1 |
_aNZ1 _b13365899 |
|
| 035 |
_a(OCoLC)690911474 _z(OCoLC)551146101 _z(OCoLC)593331748 _z(OCoLC)647877559 _z(OCoLC)656475545 _z(OCoLC)680050694 _z(OCoLC)748211994 _z(OCoLC)816377108 _z(OCoLC)888961270 _z(OCoLC)956649989 _z(OCoLC)961675549 _z(OCoLC)962626380 _z(OCoLC)962657674 _z(OCoLC)1002012572 _z(OCoLC)1002197343 _z(OCoLC)1003117823 _z(OCoLC)1007808780 _z(OCoLC)1055335336 _z(OCoLC)1062913017 _z(OCoLC)1081290805 _z(OCoLC)1113134460 _z(OCoLC)1190693239 _z(OCoLC)1228586001 _z(OCoLC)1244445610 _z(OCoLC)1249244291 _z(OCoLC)1280073973 _z(OCoLC)1288250468 _z(OCoLC)1391410625 |
||
| 037 |
_a254841 _bMIL |
||
| 037 |
_a075AD136-875D-461A-B899-D3F7A31B49E3 _bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 050 | 4 |
_aHF5415.2 _b.J44 2010eb |
|
| 072 | 7 |
_aBUS _x043060 _2bisacsh |
|
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_as1se _2rero |
|
| 082 | 0 | 4 |
_a658.8/3 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aJeffery, Mark, _d1965- _1https://id.oclc.org/worldcat/entity/E39PCjtBrHtD8BD3fvXfxqyTVy |
|
| 245 | 1 | 0 |
_aData-driven marketing : _bthe 15 metrics everyone in marketing should know / _cMark Jeffery. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley, _c�2010. |
||
| 300 | _a1 online resource (xxi, 298 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_adata file _2rda |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing. | |
| 520 | 1 | _a"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing _xMathematical models. |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 6 |
_aMarketing _xRecherche. |
|
| 650 | 6 |
_aMarketing _xMod�eles math�ematiques. |
|
| 650 | 6 |
_aMarketing _v�Etudes de cas. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xResearch. _2bisacsh |
|
| 650 | 7 |
_aMarketing _2fast |
|
| 650 | 7 |
_aMarketing _xMathematical models _2fast |
|
| 650 | 7 |
_aMarketing research _2fast |
|
| 650 | 7 |
_aEffizienzmessung _2gnd |
|
| 650 | 7 |
_aLeistungskennzahl _2gnd |
|
| 650 | 7 |
_aMarketing _2gnd |
|
| 650 | 7 |
_aMarketingaudit _2gnd |
|
| 650 | 7 |
_amarketing _xmath�ematiques. _2rero |
|
| 650 | 7 |
_amarketing _xrecherche �evaluative. _2rero |
|
| 650 | 7 |
_amarketing _xmod�ele math�ematique. _2rero |
|
| 655 | 7 |
_aCase studies _2fast |
|
| 776 | 0 | 8 |
_iPrint version: _aJeffery, Mark, 1965- _tData-driven marketing. _dHoboken, N.J. : Wiley, �2010 _w(DLC) 2009035908 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119198666 |
| 938 |
_aAskews and Holts Library Services _bASKH _nAH13348538 |
||
| 938 |
_a123Library _b123L _n8510 |
||
| 938 |
_aBooks 24x7 _bB247 _nbkb00034783 |
||
| 938 |
_aCoutts Information Services _bCOUT _n13210028 |
||
| 938 |
_aEBL - Ebook Library _bEBLB _nEBL485632 |
||
| 938 |
_aebrary _bEBRY _nebr10366652 |
||
| 938 |
_aEBSCOhost _bEBSC _n313132 |
||
| 938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _n254841 |
||
| 938 |
_aYBP Library Services _bYANK _n3173224 |
||
| 938 |
_aYBP Library Services _bYANK _n12657303 |
||
| 938 |
_aYBP Library Services _bYANK _n12666974 |
||
| 938 |
_aInternet Archive _bINAR _ndatadrivenmarket0000jeff |
||
| 994 |
_a92 _bINLUM |
||
| 999 |
_c11598 _d11598 |
||