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| 001 | ocn682614137 | ||
| 003 | OCoLC | ||
| 005 | 20240523125533.0 | ||
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| 008 | 101122s2010 enka ob 001 0 eng d | ||
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| 020 | _a9781282888890 | ||
| 020 | _z9780470686201 | ||
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_a658.8/12 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aMcKean, John, _d1956- _1https://id.oclc.org/worldcat/entity/E39PCjBg3MyDVdvxH3FDhPtQxC |
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| 245 | 1 | 0 |
_aManaging customers through economic cycles / _cJohn McKean. |
| 260 |
_aChichester, West Sussex : _bJohn Wiley & Sons, _c2010. |
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| 300 |
_a1 online resource (vi, 256 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary. | |
| 520 | _aThis book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively address the unique opportunities, challenges, and risks created by competitive market dynamics driven from changing customer needs and buying behaviours through prosperity, recession, recovery, and the return to prosperity. . The book presents the historic changes in customer behaviour in economic transitions with real world anecdotes of successes and failures of businesses responding to those changes. The examples are underpinned by a straightforward explanation of the "crun. | ||
| 588 | 0 | _aPrint version record. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aBusiness cycles. | |
| 650 | 0 | _aRecessions. | |
| 650 | 6 |
_aConsommateurs _xComportement. |
|
| 650 | 6 | _aCycles �economiques. | |
| 650 | 6 | _aR�ecessions. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xCustomer Relations. _2bisacsh |
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| 650 | 7 |
_aBusiness cycles _2fast |
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| 650 | 7 |
_aConsumer behavior _2fast |
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| 650 | 7 |
_aCustomer relations _2fast |
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| 650 | 7 |
_aRecessions _2fast |
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| 758 |
_ihas work: _aManaging customers through economic cycles (Text) _1https://id.oclc.org/worldcat/entity/E39PCGDKpbFrhqCcGbtvbbxRrq _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aMcKean, John, 1956- _tManaging customers through economic cycles. _dChichester, West Sussex : John Wiley & Sons, 2010 _z9780470686201 _w(DLC) 2009049241 _w(OCoLC)460063406 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119208570 |
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