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| 001 | ocn670429678 | ||
| 003 | OCoLC | ||
| 005 | 20240523125533.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 101018s2008 enka ob 001 0 eng d | ||
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_aBUS _x058010 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8/1 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aGotts, Ian. | |
| 245 | 1 | 0 |
_aWhy killer products don't sell : _bhow to run your company to a new set of rules / _cIan Gotts & Dominic Rowsell. |
| 260 |
_aChichester, UK ; _aHoboken, NJ : _bCapstone, _c2008. |
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| 300 |
_a1 online resource (xxiii, 170 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWHY KILLER PRODUCTS DON'T SELL; Contents; Acknowledgments; Foreword; Introduction; 1: Some killer products really don't sell; 2: It's not how you sell, but how customers buy; 3: If they are buying -- are you selling?; 4: The best kept secret -- Value Created sales; 5: The magic of a Value Created company; 6: So what can I do about it?; 7: Always change a winning team; The Final Word: A summary; Appendix; Index. | |
| 520 | _aComing from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness. | ||
| 588 | 0 | _aPrint version record. | |
| 506 |
_3Use copy _fRestrictions unspecified _2star _5MiAaHDL |
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| 533 |
_aElectronic reproduction. _b[Place of publication not identified] : _cHathiTrust Digital Library, _d2011. _5MiAaHDL |
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| 538 |
_aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. _uhttp://purl.oclc.org/DLF/benchrepro0212 _5MiAaHDL |
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| 583 | 1 |
_adigitized _c2011 _hHathiTrust Digital Library _lcommitted to preserve _2pda _5MiAaHDL |
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| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aSales management. | |
| 650 | 0 |
_aBrand name products _xManagement. |
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| 650 | 0 | _aConsumer behavior. | |
| 650 | 6 |
_aVentes _xGestion. |
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| 650 | 6 |
_aProduits de marque _xGestion. |
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| 650 | 6 |
_aConsommateurs _xComportement. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xSales & Selling _xManagement. _2bisacsh |
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| 650 | 7 |
_aBrand name products _xManagement _2fast |
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| 650 | 7 |
_aConsumer behavior _2fast |
|
| 650 | 7 |
_aSales management _2fast |
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| 650 | 7 |
_aSales management. _2sears |
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| 650 | 7 |
_aBrand name products. _2sears |
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| 650 | 7 |
_aConsumers. _2sears |
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| 700 | 1 | _aRowsell, Dominic. | |
| 776 | 0 | 8 |
_iPrint version: _aGotts, Ian. _tWhy killer products don't sell. _dChichester, UK ; Hoboken, NJ : Capstone, 2008 _z9781906465261 _w(DLC) 2008031725 _w(OCoLC)232130765 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9780857086532 |
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