000 05790cam a2200961Ma 4500
001 ocn669749312
003 OCoLC
005 20240523125533.0
006 m o d
007 cr |n|||||||||
008 100326s2010 njua ob 001 0 eng d
010 _z 2010013514
040 _aCDX
_beng
_epn
_cCDX
_dOCLCQ
_dYDXCP
_dE7B
_dEBLCP
_dOCLCQ
_dMHW
_dREDDC
_dOCLCQ
_dDG1
_dOCLCQ
_dN$T
_dOCLCQ
_dOCLCF
_dDEBSZ
_dOCLCQ
_dCOO
_dOCLCQ
_dLND
_dHEBIS
_dLOA
_dDG1
_dOCLCQ
_dDG1
_dCNNOR
_dMOR
_dZ5A
_dLIP
_dPIFAG
_dZCU
_dMERUC
_dOCLCQ
_dU3W
_dOCLCQ
_dSTF
_dWRM
_dNRAMU
_dICG
_dVT2
_dOCLCQ
_dWYU
_dBRX
_dOCLCQ
_dA6Q
_dDKC
_dOCLCQ
_dUKCRE
_dSNU
_dUK7LJ
_dOCLCQ
_dSFB
_dOCLCO
_dUKAHL
_dVHC
_dOCLCO
_dOCL
_dOCLCQ
_dOCLCO
_dOCLCL
019 _a779427168
_a960205900
_a961507997
_a962631647
_a974572861
_a974613545
_a981590538
_a981867399
_a987729267
_a988486116
_a989221243
_a991962140
_a1005640550
_a1018072071
_a1037942881
_a1038672196
_a1041919527
_a1045223660
_a1045503646
_a1076580023
_a1079933011
_a1083602961
_a1100511840
_a1153501933
_a1154846740
_a1156014001
_a1162048621
_a1290042211
_a1294551132
_a1303428759
020 _a9781118386019
_q(electronic bk.)
020 _a1118386019
_q(electronic bk.)
020 _a9780470889848
_q(electronic bk.)
020 _a0470889845
_q(electronic bk.)
020 _a9780470889855
_q(electronic bk.)
020 _a0470889853
_q(electronic bk.)
020 _a9780470889862
_q(electronic bk.)
020 _a0470889861
_q(electronic bk.)
020 _z9780470602188
_q(hbk.)
020 _z047060218X
_q(hbk.)
020 _a1282773453
020 _a9781282773455
020 _a9786612773457
020 _a6612773456
024 8 _a9786612773457
029 1 _aAU@
_b000046286668
029 1 _aCHNEW
_b000936709
029 1 _aCHVBK
_b480170169
029 1 _aDEBBG
_bBV041053146
029 1 _aDEBBG
_bBV044147133
029 1 _aDEBSZ
_b396431402
029 1 _aDEBSZ
_b484994166
029 1 _aHEBIS
_b299814238
029 1 _aNZ1
_b14255521
029 1 _aNZ1
_b16176723
029 1 _aAU@
_b000073075246
035 _a(OCoLC)669749312
_z(OCoLC)779427168
_z(OCoLC)960205900
_z(OCoLC)961507997
_z(OCoLC)962631647
_z(OCoLC)974572861
_z(OCoLC)974613545
_z(OCoLC)981590538
_z(OCoLC)981867399
_z(OCoLC)987729267
_z(OCoLC)988486116
_z(OCoLC)989221243
_z(OCoLC)991962140
_z(OCoLC)1005640550
_z(OCoLC)1018072071
_z(OCoLC)1037942881
_z(OCoLC)1038672196
_z(OCoLC)1041919527
_z(OCoLC)1045223660
_z(OCoLC)1045503646
_z(OCoLC)1076580023
_z(OCoLC)1079933011
_z(OCoLC)1083602961
_z(OCoLC)1100511840
_z(OCoLC)1153501933
_z(OCoLC)1154846740
_z(OCoLC)1156014001
_z(OCoLC)1162048621
_z(OCoLC)1290042211
_z(OCoLC)1294551132
_z(OCoLC)1303428759
037 _a277345
_bMIL
050 4 _aHF5415
_b.B667 2010eb
072 7 _aBUS
_x078000
_2bisacsh
072 7 _aBUS
_x043000
_2bisacsh
082 0 4 _a658.8
_222
049 _aMAIN
100 1 _aBrinckerhoff, Peter C.,
_d1952-
_1https://id.oclc.org/worldcat/entity/E39PBJmty9RfPtgwP6q47Qmw4q
245 1 0 _aMission-based marketing :
_bpositioning your not-for-profit in an increasingly competitive world /
_cPeter C. Brinckerhoff.
250 _a3rd ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c�2010.
300 _a1 online resource (xiii, 242 pages :
_bbill
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aMission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing.
520 _aA direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a.
588 0 _aPrint version record.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aNonprofit organizations
_xMarketing.
650 0 _aMarketing.
650 2 _aMarketing
650 6 _aAssociations sans but lucratif
_xMarketing.
650 6 _aMarketing.
650 7 _amarketing.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xDistribution.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_2bisacsh
650 7 _aMarketing
_2fast
650 7 _aNonprofit organizations
_xMarketing
_2fast
758 _ihas work:
_aMission-based marketing (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGfxBFT398dTFF4b4xxBCP
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_z9786612773457
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019
938 _aCoutts Information Services
_bCOUT
_n15337977
938 _aEBL - Ebook Library
_bEBLB
_nEBL589098
938 _aebrary
_bEBRY
_nebr10412461
938 _aEBSCOhost
_bEBSC
_n535657
938 _aYBP Library Services
_bYANK
_n3442449
938 _aYBP Library Services
_bYANK
_n12667706
938 _aAskews and Holts Library Services
_bASKH
_nAH13354608
994 _a92
_bINLUM
999 _c11573
_d11573