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072 7 _aBUS
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082 0 4 _a658.8/27
_222
049 _aMAIN
100 1 _aWilliams, Tim,
_d1954-
_1https://id.oclc.org/worldcat/entity/E39PCjCjdtY4BjPBmxdXmt3CwC
245 1 0 _aPositioning for professionals :
_bhow professional knowledge firms can differentiate their way to success /
_cTim Williams.
260 _aHoboken, N.J. :
_bWiley,
_c�2010.
300 _a1 online resource (188 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aWiley advisor
520 _a"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
_cProvided by publisher.
504 _aIncludes bibliographical references (pages 173-178) and index.
505 0 _aPositioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success; Contents; Introduction; Chapter 1: Size Is Not a Strategy; Chapter 2: How and Why Brands Become Homogenized; Chapter 3: The Mature Company's Identity Crisis; Chapter 4: Expanding Your Business By Narrowing Your Focus; Chapter 5: Positioning as the Centerpiece of Business Strategy; Chapter 6: Building Brand Boundaries; Chapter 7: Validating Your Value Proposition; Chapter 8: Without Execution, There Is No Strategy; Chapter 9: Getting Paid for Creating Value.
588 0 _aPrint version record.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aBranding (Marketing)
650 0 _aSuccess in business.
650 6 _aStrat�egie de marque.
650 6 _aSucc�es dans les affaires.
650 7 _abranding.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xAdvertising & Promotion.
_2bisacsh
650 7 _aBranding (Marketing)
_2fast
650 7 _aSuccess in business
_2fast
758 _ihas work:
_aPositioning for professionals (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGqwFgcbKKd386HYX3vXgq
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aWilliams, Tim, 1954-
_tPositioning for professionals.
_dHoboken, N.J. : Wiley, �2010
_z9780470587157
_w(DLC) 2010021337
_w(OCoLC)503075883
830 0 _aWiley advisor.
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119199939
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