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072 7 _aBUS
_x001010
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082 0 4 _a657/.7
_222
049 _aMAIN
100 1 _aHubbard, Douglas W.,
_d1962-
_1https://id.oclc.org/worldcat/entity/E39PCjBkFm84JGy6X73hCJ4J8P
245 1 0 _aHow to measure anything :
_bfinding the value of "intangibles" in business /
_cDouglas W. Hubbard.
250 _a2nd ed.
260 _aHoboken, N.J. :
_bWiley,
_c�2010.
300 _a1 online resource (xv, 304 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
504 _aIncludes bibliographical references and index.
505 0 _aIntangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.
588 0 _aPrint version record.
520 _aNow updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.: Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and custome.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aIntangible property
_xValuation.
650 7 _aBUSINESS & ECONOMICS
_xAccounting
_xFinancial.
_2bisacsh
650 7 _aIntangible property
_xValuation
_2fast
650 7 _aImmateriella tillg�angar
_xekonomiska aspekter.
_2sao
650 7 _aIntangible assets.
_2shbe
650 7 _aAsset valuation.
_2shbe
758 _ihas work:
_aHow to measure anything (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGbvQmctbVXFQtcJqXmY8C
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aHubbard, Douglas W., 1962-
_tHow to measure anything.
_b2nd ed.
_dHoboken, N.J. : Wiley, �2010
_z9780470539392
_w(DLC) 2009051051
_w(OCoLC)460061986
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118983836
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