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037 _bOverDrive, Inc.
_nhttp://www.overdrive.com
037 _aB26E9FE8-ADD1-4F2F-ACEA-F59B8F89A6F7
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050 4 _aHF5386
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072 7 _aBUS
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072 7 _aBUS
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082 0 4 _a658.4/09
_222
049 _aMAIN
100 1 _aStull, Craig.
245 1 0 _aTuned in :
_buncover the extraordinary opportunities that lead to business breakthroughs /
_cCraig Stull, Phil Myers, and David Meerman Scott.
260 _aHoboken, N.J. :
_bJ. Wiley & Sons,
_c�2008.
300 _a1 online resource (xv, 203 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
340 _gpolychrome.
_2rdacc
_0http://rdaregistry.info/termList/RDAColourContent/1003
347 _adata file
504 _aIncludes bibliographical references (pages 175-182) and index.
505 0 _aTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index.
520 _aTuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br.
588 0 _aPrint version record.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aSuccess in business.
650 0 _aCreative ability in business.
650 6 _aSucc�es dans les affaires.
650 6 _aCr�eativit�e dans les affaires.
650 7 _aBUSINESS & ECONOMICS
_xPersonal Success.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xCareers
_xGeneral.
_2bisacsh
650 7 _aCreative ability in business
_2fast
650 7 _aSuccess in business
_2fast
700 1 _aMyers, Phil.
700 1 _aScott, David Meerman.
758 _ihas work:
_aTuned in (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGwQjWfYvbkCjP8Dc4FxWC
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aStull, Craig.
_tTuned in.
_dHoboken, N.J. : J. Wiley & Sons, �2008
_w(DLC) 2007051634
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118258026
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