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037 _bOverDrive, Inc.
_nhttp://www.overdrive.com
037 _a4F7B0CCC-F230-4B34-88FF-B0056FF573A9
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082 0 4 _a658.8/16
_222
049 _aMAIN
100 1 _aHolden, Reed K.
245 1 0 _aPricing with confidence :
_b10 ways to stop leaving money on the table /
_cReed K. Holden, Mark R. Burton.
260 _aHoboken, NJ :
_bWiley,
_c�2008.
300 _a1 online resource (xxxi, 208 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
340 _gpolychrome.
_2rdacc
_0http://rdaregistry.info/termList/RDAColourContent/1003
347 _atext file
_2rdaft
_0http://rdaregistry.info/termList/fileType/1002
504 _aIncludes bibliographical references and index.
505 0 _aPRICING WITH CONFIDENCE: 10 WAYS TO STOP LEAVING MONEY ON THE TABLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: WHY PRICING IS SO HARD AND WHY MOST COMPANIES MESS IT UP; Rule One: Replace the Discounting Habit with a Little Arrogance; Rule Two: Understand the Value You Offer to Your Customer; Rule Three: Apply One of Three Simple Pricing Strategies; Rule Four: Play Better Poker with Customers; Rule Five: Price to Increase Profits; Rule Six: Add New Products and Services that Give You Negotiating Flexibility and Growth; Rule Seven: Force Your Competitor to React to Your Pricing.
520 _aBad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author.
588 0 _aPrint version record.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aPricing.
650 0 _aService industries
_xPrices.
650 6 _aPrix
_xFixation.
650 6 _aServices (Industrie)
_xPrix.
650 7 _aBUSINESS & ECONOMICS
_xSales & Selling
_xManagement.
_2bisacsh
650 7 _aPricing
_2fast
650 7 _aService industries
_xPrices
_2fast
700 1 _aBurton, Mark R.,
_d1965-
_1https://id.oclc.org/worldcat/entity/E39PCjyTQ4VtCcWg3HdPmK7WDq
776 0 8 _iPrint version:
_aHolden, Reed K.
_tPricing with confidence.
_dHoboken, NJ : Wiley, �2008
_w(DLC) 2007033362
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119198741
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