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| 008 | 100115s2009 nju o 001 0 eng d | ||
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_a658.4/013 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aCalloway, Joe. | |
| 245 | 1 | 0 |
_aBecoming a category of one : _bhow extraordinary companies transcend commodity and defy comparison / _cJoe Calloway. |
| 250 | _a2nd ed., rev. and updated. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c�2009. |
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| 300 | _a1 online resource (xiv, 251 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aWe just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one. | |
| 588 | 0 | _aPrint version record. | |
| 520 | _aA revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aBenchmarking (Management) | |
| 650 | 0 | _aCorporate image. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 6 | _a�Etalonnage concurrentiel. | |
| 650 | 6 |
_aEntreprises _xImage. |
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| 650 | 6 | _aProduits de marque. | |
| 650 | 7 |
_acorporate image. _2aat |
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| 650 | 7 |
_aBenchmarking (Management) _2fast |
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| 650 | 7 |
_aBrand name products _2fast |
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| 650 | 7 |
_aCorporate image _2fast |
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| 758 |
_ihas work: _aBecoming a category of one (Text) _1https://id.oclc.org/worldcat/entity/E39PCFw4Ckvf9FyxQ6f4Kx447b _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aCalloway, Joe. _tBecoming a category of one. _b2nd ed., rev. and updated. _dHoboken, N.J. : John Wiley & Sons, �2009 _z0470496355 _w(DLC) 2009014323 _w(OCoLC)318292712 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118256176 |
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