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003 | OCoLC | ||
005 | 20240523125531.0 | ||
006 | m o d | ||
007 | cr cnu---unuuu | ||
008 | 090728s2009 njua ob 001 0 eng d | ||
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_a658.8 _222 |
049 | _aMAIN | ||
100 | 1 | _aStielstra, Greg. | |
245 | 1 | 0 |
_aFaith-based marketing : _bthe guide to reaching 140 million Christian consumers / _cGreg Stielstra, Bob Hutchins. |
260 |
_aHoboken, N.J. : _bWiley, _c�2009. |
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300 |
_a1 online resource (xi, 241 pages) : _billustrations |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
520 | 1 | _a"Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work."--Jacket | |
505 | 0 | _aMeet the Christian Consumer. The Overlooked 140 Million Person Market -- Lose Your Faith Everything You Think You Know About Christians Is Wrong -- Meet The Real Christian Consumer They Are No Different. They Are So Different. -- Darned If You Do, Darned If You Don't Common Mistakes Marketers Make -- How to Market to Christians. Meet and Greet How to Get to Know your Audience -- Serve, Do n't Sell Building Your Brand -- Word-of-Mouth -- Radio Strategies -- Print Strategies -- Online Strategies -- Direct Marketing To Christians -- Reaching Pastors What Works and What Doesn't Work -- How to Market Your Church -- Key Resources for Christian Marketers. | |
588 | 0 | _aPrint version record. | |
546 | _aEnglish. | ||
590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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650 | 0 | _aMarketing. | |
650 | 0 | _aSelling. | |
650 | 6 | _aMarketing. | |
650 | 6 | _aVente. | |
650 | 7 |
_amarketing. _2aat |
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650 | 7 |
_aselling. _2aat |
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650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
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650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
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650 | 7 |
_aMarketing _2fast |
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650 | 7 |
_aSelling _2fast |
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700 | 1 | _aHutchins, Bob. | |
758 |
_ihas work: _aFaith-based marketing (Text) _1https://id.oclc.org/worldcat/entity/E39PCGRBBCHDv9WkQYFFhhTxH3 _4https://id.oclc.org/worldcat/ontology/hasWork |
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776 | 0 | 8 |
_iPrint version: _aStielstra, Greg. _tFaith-based marketing. _dHoboken, N.J. : Wiley, �2009 _z9780470422106 _z0470422106 _w(OCoLC)324806126 |
856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119198550 |
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