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020 _a9781119198550
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020 _a1119198550
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020 _a9780470483046
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020 _a1282368605
020 _a9781282368606
020 _a9786612368608
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082 0 4 _a658.8
_222
049 _aMAIN
100 1 _aStielstra, Greg.
245 1 0 _aFaith-based marketing :
_bthe guide to reaching 140 million Christian consumers /
_cGreg Stielstra, Bob Hutchins.
260 _aHoboken, N.J. :
_bWiley,
_c�2009.
300 _a1 online resource (xi, 241 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 1 _a"Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work."--Jacket
505 0 _aMeet the Christian Consumer. The Overlooked 140 Million Person Market -- Lose Your Faith Everything You Think You Know About Christians Is Wrong -- Meet The Real Christian Consumer They Are No Different. They Are So Different. -- Darned If You Do, Darned If You Don't Common Mistakes Marketers Make -- How to Market to Christians. Meet and Greet How to Get to Know your Audience -- Serve, Do n't Sell Building Your Brand -- Word-of-Mouth -- Radio Strategies -- Print Strategies -- Online Strategies -- Direct Marketing To Christians -- Reaching Pastors What Works and What Doesn't Work -- How to Market Your Church -- Key Resources for Christian Marketers.
588 0 _aPrint version record.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aMarketing.
650 0 _aSelling.
650 6 _aMarketing.
650 6 _aVente.
650 7 _amarketing.
_2aat
650 7 _aselling.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xDistribution.
_2bisacsh
650 7 _aMarketing
_2fast
650 7 _aSelling
_2fast
700 1 _aHutchins, Bob.
758 _ihas work:
_aFaith-based marketing (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGRBBCHDv9WkQYFFhhTxH3
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aStielstra, Greg.
_tFaith-based marketing.
_dHoboken, N.J. : Wiley, �2009
_z9780470422106
_z0470422106
_w(OCoLC)324806126
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119198550
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