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037 _a10.1002/9781118258286
_bWiley InterScience
_nhttp://www3.interscience.wiley.com
050 4 _aHF5827.95
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082 0 4 _a650.1
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049 _aMAIN
100 1 _aScott, David Meerman.
245 1 0 _aWorld wide rave :
_bcreating triggers that get millions of people to spread your ideas and share your stories /
_cDavid Meerman Scott.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c�2009.
300 _a1 online resource (194 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references.
505 0 _aFront Matter -- You (and I) are Incredibly Lucky -- Nobody Cares About Your Products (Except You) -- No Coercion Required -- Lose Control -- Put Down Roots -- Create Triggers That Encourage People to Share -- Point the World to Your (Virtual) Doorstep -- Your Challenges (A Review) -- Index -- About the Author -- Acknowledgments -- David Meerman Scott, Live at Your Event!
588 0 _aPrint version record.
520 _aA World Wide Rave!. What the heck is that?. A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave:.:.; Nobody cares about your products (except you).; No coercion required.; Lose control.; Put down roots.; Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aWord-of-mouth advertising.
650 0 _aViral marketing.
650 0 _aInternet marketing.
650 0 _aInternet advertising.
650 0 _aCreative ability in business.
650 0 _aInterest (Psychology)
650 6 _aCr�eativit�e dans les affaires.
650 6 _aInt�er�et (Psychologie)
650 6 _aPublicit�e sur Internet.
650 6 _aMarketing sur Internet.
650 6 _aMarketing viral.
650 6 _aBouche-�a-oreille (Publicit�e)
650 7 _aBUSINESS & ECONOMICS
_xPersonal Success.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xCareers
_xGeneral.
_2bisacsh
650 7 _aCreative ability in business
_2fast
650 7 _aInterest (Psychology)
_2fast
650 7 _aInternet advertising
_2fast
650 7 _aInternet marketing
_2fast
650 7 _aViral marketing
_2fast
650 7 _aWord-of-mouth advertising
_2fast
758 _ihas work:
_aWorld wide rave (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFt4vx79RyghmWkFCr7BHd
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aScott, David Meerman.
_tWorld wide rave.
_dHoboken, N.J. : John Wiley & Sons, �2009
_z9780470395004
_z0470395001
_w(OCoLC)244764276
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118258286
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