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| 049 | _aMAIN | ||
| 100 | 1 |
_aYoung, Laurie, _d1955- _1https://id.oclc.org/worldcat/entity/E39PCjHc4f6kkh8Xp3w4RWkVqP |
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| 245 | 1 | 0 |
_aFrom products to services : _binsight and experience from companies which have embraced the service economy / _cLaurie Young. |
| 260 |
_aChichester, UK : _bJohn Wiley & Sons, _c�2008. |
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| 300 |
_a1 online resource (x, 353 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 347 | _adata file | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhy products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion. | |
| 520 | _aDuring the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener's 'big bet'; at GE it was one of former CEO Jack Welch' | ||
| 588 | 0 | _aPrint version record. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aService industries. | |
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aNew products. | |
| 650 | 6 | _aServices (Industrie) | |
| 650 | 6 | _aService �a la client�ele. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xAdvertising & Promotion. _2bisacsh |
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| 650 | 7 |
_aCustomer services _2fast |
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| 650 | 7 |
_aNew products _2fast |
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| 650 | 7 |
_aService industries _2fast |
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| 758 |
_ihas work: _aFrom products to services (Text) _1https://id.oclc.org/worldcat/entity/E39PCGWgdGXDfPT44gtprDd9cP _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aYoung, Laurie, 1955- _tFrom products to services. _dChichester, UK : John Wiley & Sons, �2008 _w(DLC) 2008002736 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119209294 |
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