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020 _a9781118046470
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042 _apcc
050 4 _aHF5415.5
_b.D95 2006
072 7 _aBUS
_x018000
_2bisacsh
082 0 4 _a658.8/120285
_222
049 _aMAIN
100 1 _aDych�e, Jill.
245 1 0 _aCustomer data integration :
_breaching a single version of the truth /
_cJill Dych�e, Evan Levy.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c�2006.
300 _a1 online resource (xxvi, 294 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _aCustomer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on.
505 0 _aCustomer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aCustomer relations
_xData processing.
650 0 _aData warehousing.
650 6 _aEntrep�ots de donn�ees (Informatique)
650 7 _aBUSINESS & ECONOMICS
_xCustomer Relations.
_2bisacsh
650 7 _aCustomer relations
_xData processing
_2fast
650 7 _aData warehousing
_2fast
700 1 _aLevy, Evan.
758 _ihas work:
_aCustomer data integration (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGPYW49Q9p3jVBQ3VKfkQq
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aDych�e, Jill.
_tCustomer data integration.
_dHoboken, N.J. : John Wiley & Sons, �2006
_z0471916978
_w(DLC) 2006013003
_w(OCoLC)67392786
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119202127
938 _aAskews and Holts Library Services
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