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_a658.8 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aTrout, Jack. | |
| 245 | 1 | 0 |
_aDifferentiate or die : _bsurvival in our era of killer competition / _cJack Trout, with Steve Rivkin. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c�2008. |
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| 300 | _a1 online resource (x, 262 pages) | ||
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 245-250) and index. | ||
| 588 | 0 | _aPrint version record. | |
| 505 | 0 | _aDIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation. | |
| 520 | _aA revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int. | ||
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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_aAdvertising _xBrand name products. |
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| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aCompetition. | |
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_aProduits de marque _xPublicit�e. |
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| 650 | 6 | _aProduits de marque. | |
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_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
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_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
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_aRivkin, Steve, _d1947- _1https://id.oclc.org/worldcat/entity/E39PBJcwyTbRqcpyfFKqKywQv3 |
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_ihas work: _aDifferentiate or die (Text) _1https://id.oclc.org/worldcat/entity/E39PCGdmmyWRKWJPxxv3FbpHG3 _4https://id.oclc.org/worldcat/ontology/hasWork |
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_iPrint version: _aTrout, Jack. _tDifferentiate or die. _b2nd ed. _dHoboken, N.J. : John Wiley & Sons, �2008 _z9780470223390 _z0470223391 _w(DLC) 2007052393 _w(OCoLC)185123448 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118258040 |
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