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| 049 | _aMAIN | ||
| 100 | 1 | _aGaines-Ross, Leslie. | |
| 245 | 1 | 0 |
_aCorporate reputation : _b12 steps to safeguarding and recovering reputation / _cLeslie Gaines-Ross. |
| 246 | 3 | 0 | _a12 steps to safeguarding and recovering reputation |
| 246 | 3 | _aTwelve steps to safeguarding and recovering reputation | |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c�2008. |
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| 300 |
_a1 online resource (xx, 183 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 161-174) and index. | ||
| 588 | 0 | _aPrint version record. | |
| 505 | 0 | _aCorporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX. | |
| 520 | _aBest practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization. | ||
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aCorporate image. | |
| 650 | 0 | _aResponsibility. | |
| 650 | 0 |
_aCorporations _xPublic relations. |
|
| 650 | 0 | _aOrganizational effectiveness. | |
| 650 | 6 |
_aEntreprises _xImage. |
|
| 650 | 6 | _aResponsabilit�e. | |
| 650 | 6 |
_aEntreprises _xRelations publiques. |
|
| 650 | 6 | _aEfficacit�e organisationnelle. | |
| 650 | 6 |
_aSoci�et�es _xRelations publiques. |
|
| 650 | 7 |
_acorporate image. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xPublic Relations. _2bisacsh |
|
| 650 | 7 |
_aCorporate image _2fast |
|
| 650 | 7 |
_aCorporations _xPublic relations _2fast |
|
| 650 | 7 |
_aOrganizational effectiveness _2fast |
|
| 650 | 7 |
_aResponsibility _2fast |
|
| 758 |
_ihas work: _aCorporate reputation (Text) _1https://id.oclc.org/worldcat/entity/E39PCGvqQx7QkXq6P4PWpQxwwd _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aGaines-Ross, Leslie. _tCorporate reputation. _dHoboken, N.J. : John Wiley & Sons, �2008 _z9780470171509 _z0470171502 _w(DLC) 2007038101 _w(OCoLC)173136023 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119203506 |
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