| 000 | 04773cam a2200817 a 4500 | ||
|---|---|---|---|
| 001 | ocn156937864 | ||
| 003 | OCoLC | ||
| 005 | 20240523125529.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 070724s2006 cauab ob 001 0 eng d | ||
| 010 | _z 2005035291 | ||
| 040 |
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| 019 |
_a271606555 _a1393050008 |
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| 020 |
_a9781847045577 _q(electronic bk.) |
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| 020 |
_a184704557X _q(electronic bk.) |
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| 020 |
_a1847044573 _q(electronic bk.) |
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| 020 |
_a9781847044570 _q(electronic bk.) |
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| 020 |
_a9781118614020 _q(electronic bk.) |
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| 020 |
_a111861402X _q(electronic bk.) |
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| 020 |
_z190520907X _q(Cloth) |
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| 020 | _a9781905209071 | ||
| 020 | _a190520907X | ||
| 024 | 3 | _a9781905209071 | |
| 029 | 1 |
_aAU@ _b000042841680 |
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| 029 | 1 |
_aCHBIS _b010026811 |
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| 029 | 1 |
_aCHNEW _b000929821 |
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| 029 | 1 |
_aCHVBK _b480101620 |
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| 029 | 1 |
_aDEBBG _bBV043386442 |
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| 029 | 1 |
_aDEBSZ _b48493631X |
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| 029 | 1 |
_aGBVCP _b790200724 |
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| 035 |
_a(OCoLC)156937864 _z(OCoLC)271606555 _z(OCoLC)1393050008 |
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| 041 | 1 |
_aenh _hfre |
|
| 050 | 4 |
_aHF5415.127 _b.C5513 2006eb |
|
| 072 | 7 |
_aBUS _x043020 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8/04 _222 |
| 049 | _aMAIN | ||
| 130 | 0 |
_aG�eomarketing. _lEnglish. |
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| 245 | 1 | 0 |
_aGeomarketing : _bmethods and strategies in spatial martketing / _cedited by Gerard Cliquet. |
| 250 | _a1st ed. | ||
| 260 |
_aNewport Beach, CA : _bISTE USA, _c2006. |
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| 300 |
_a1 online resource (327 pages) : _billustrations, maps |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aGeographical information systems series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record. | |
| 505 | 0 | _aSpatial marketing / G�erard Cliquet -- Consumer behavior and geographic information. Consumer spatial behavior / Delphine Dion, G�erard Cliquet -- Consumer values, lifestyles and geographic information / Val�erie Charriere -- Geomarketing and consumer behavior / Jean-Pierre Douard -- Retail location and geographic information. Geographical information in retail store location: a managerial perspective / Ian Clarke -- Retail location models / G�erard Cliquet -- GIS and retail location models / Graham P Clarke, Stuart Hayes -- Spatial strategies in retail and service activities / G�erard Cliquet -- Marketing management and geographic information. Price and geographic information / Pierre Desmet, Monique Zollinger -- Advertising policy and geographic information / Karine Gallopel -- Direct marketing and geographic information / Christine Petr -- Products and geographic information: geo-merchandizing / Pierre Volle -- List of contributors -- Index. | |
| 520 | _aThis title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aTarget marketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 6 | _aCibles (Marketing) | |
| 650 | 6 |
_aConsommateurs _xComportement. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xIndustrial. _2bisacsh |
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| 650 | 7 |
_aConsumer behavior _2fast |
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| 650 | 7 |
_aTarget marketing _2fast |
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| 700 | 1 | _aCliquet, G�erard. | |
| 758 |
_ihas work: _aGeomarketing (Text) _1https://id.oclc.org/worldcat/entity/E39PCG8TRkypWqDTj9QvbVkyHP _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aG�eomarketing. English. _tGeomarketing. _b1st ed. _dNewport Beach, CA : ISTE USA, 2006 _z190520907X _z9781905209071 _w(DLC) 2005035291 _w(OCoLC)62533826 |
| 830 | 0 | _aGeographical information systems series. | |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020 |
| 938 |
_aEBSCOhost _bEBSC _n179171 |
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| 938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _n51065 |
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| 938 |
_aYBP Library Services _bYANK _n2600241 |
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| 938 |
_aYBP Library Services _bYANK _n9985084 |
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| 938 |
_aInternet Archive _bINAR _nisbn_9781905209071 |
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| 994 |
_a92 _bINLUM |
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| 999 |
_c11173 _d11173 |
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