| 000 | 06524cam a2201285 a 4500 | ||
|---|---|---|---|
| 001 | ocn127465945 | ||
| 003 | OCoLC | ||
| 005 | 20240523125529.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 070515s2007 enkc ob 001 0deng d | ||
| 010 | _z 2006036078 | ||
| 040 |
_aN$T _beng _epn _cN$T _dYDXCP _dOCLCQ _dTEFOD _dIDEBK _dE7B _dOCLCQ _dDKU _dOCLCQ _dREDDC _dOCLCQ _dEBLCP _dOCLCQ _dDEBSZ _dOCLCF _dOCLCQ _dOCLCE _dMUX _dNRU _dUKDOC _dTEFOD _dDG1 _dOCLCQ _dDEBBG _dDG1 _dLIP _dOTZ _dOCLCQ _dMERUC _dOCLCQ _dU3W _dOCLCQ _dUHL _dINARC _dUAB _dOCLCQ _dUKAHL _dVHC _dOCLCO _dOCLCQ _dOCLCO _dOCLCL _dOCLCQ |
||
| 015 |
_aGBA685614 _2bnb |
||
| 016 | 7 |
_z013572661 _2Uk |
|
| 019 |
_a171394486 _a181821090 _a647761194 _a727431449 _a741346255 _a816338907 _a891547868 _a1081130758 _a1113819181 _a1148625798 _a1175613129 _a1193149647 _a1294581474 _a1303522477 _a1417098458 |
||
| 020 |
_a9781119209256 _q(electronic bk.) |
||
| 020 |
_a1119209250 _q(electronic bk.) |
||
| 020 |
_a9780470065648 _q(electronic bk.) |
||
| 020 |
_a0470065648 _q(electronic bk.) |
||
| 020 | _a1282345532 | ||
| 020 | _a9781282345539 | ||
| 020 |
_z9780470025918 _q(cloth ; _qalk. paper) |
||
| 020 |
_z0470025913 _q(cloth ; _qalk. paper) |
||
| 020 |
_a9780470687505 _q(e-book) |
||
| 020 | _a0470687509 | ||
| 020 | _a9786612345531 | ||
| 020 | _a6612345535 | ||
| 029 | 1 |
_aAU@ _b000055614736 |
|
| 029 | 1 |
_aCHNEW _b000929730 |
|
| 029 | 1 |
_aCHVBK _b480100705 |
|
| 029 | 1 |
_aDEBBG _bBV043386370 |
|
| 029 | 1 |
_aDEBSZ _b396113796 |
|
| 029 | 1 |
_aDEBSZ _b484935534 |
|
| 035 |
_a(OCoLC)127465945 _z(OCoLC)171394486 _z(OCoLC)181821090 _z(OCoLC)647761194 _z(OCoLC)727431449 _z(OCoLC)741346255 _z(OCoLC)816338907 _z(OCoLC)891547868 _z(OCoLC)1081130758 _z(OCoLC)1113819181 _z(OCoLC)1148625798 _z(OCoLC)1175613129 _z(OCoLC)1193149647 _z(OCoLC)1294581474 _z(OCoLC)1303522477 _z(OCoLC)1417098458 |
||
| 037 |
_bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 037 |
_a96B87C2D-DCB8-4F85-8C05-15CEB5D51D72 _bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 042 | _adlr | ||
| 050 | 4 |
_aHF5415 _b.M374 2007eb |
|
| 072 | 7 |
_aBUS _x043000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x078000 _2bisacsh |
|
| 072 | 7 |
_aKMP _2bicssc |
|
| 082 | 0 | 4 |
_a658.8 _222 |
| 084 |
_a85.40 _2bcl |
||
| 084 |
_aF713.5 _2clc |
||
| 084 |
_aF713.50 _2clc |
||
| 049 | _aMAIN | ||
| 100 | 1 | _aMazur, Laura. | |
| 245 | 1 | 0 |
_aConversations with marketing masters / _cLaura Mazur and Louella Miles. |
| 260 |
_aChichester ; _aHoboken, NJ : _bJohn Wiley, _c�2007. |
||
| 300 |
_a1 online resource (236 pages) : _bportraits |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPhilip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. | |
| 520 | _aConversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. | ||
| 588 | 0 | _aPrint version record. | |
| 506 |
_3Use copy _fRestrictions unspecified _2star _5MiAaHDL |
||
| 533 |
_aElectronic reproduction. _b[Place of publication not identified] : _cHathiTrust Digital Library, _d2011. _5MiAaHDL |
||
| 538 |
_aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. _uhttp://purl.oclc.org/DLF/benchrepro0212 _5MiAaHDL |
||
| 583 | 1 |
_adigitized _c2011 _hHathiTrust Digital Library _lcommitted to preserve _2pda _5MiAaHDL |
|
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing personnel _vInterviews. |
|
| 650 | 2 | _aMarketing | |
| 650 | 6 | _aMarketing. | |
| 650 | 6 |
_aMarketing _xGestion. |
|
| 650 | 6 |
_aMarketing _xPersonnel _vEntretiens. |
|
| 650 | 7 |
_amarketing. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
|
| 650 | 7 |
_aMarketing _2fast |
|
| 650 | 7 |
_aMarketing _xManagement _2fast |
|
| 650 | 7 |
_aMarketing personnel _2fast |
|
| 650 | 7 |
_aMarketing. _2idsbb |
|
| 650 | 7 |
_aF�uhrungskraft. _2idszbz |
|
| 650 | 7 |
_aArbeitskraft. _2idszbz |
|
| 650 | 7 |
_aMarketing. _2idszbz |
|
| 650 | 7 |
_aManagement. _2idszbz |
|
| 650 | 7 |
_aMarketing. _2cct |
|
| 650 | 7 |
_aMarketing _xManagement. _2cct |
|
| 650 | 7 |
_aMarketing personnel _vInterviews. _2cct |
|
| 650 | 7 |
_aMarketing. _2nli |
|
| 650 | 7 |
_aMarketing _xManagement. _2nli |
|
| 650 | 7 |
_aMarketing personnel _vInterviews. _2nli |
|
| 650 | 7 |
_aMarknadsf�oring. _2sao |
|
| 653 | _aMARKETING | ||
| 655 | 7 |
_aInterviews _2fast |
|
| 655 | 7 |
_ainterviews. _2aat |
|
| 655 | 7 |
_aInterviews. _2lcgft |
|
| 655 | 7 |
_aInterviews. _2rvmgf |
|
| 700 | 1 | _aMiles, Louella. | |
| 758 |
_ihas work: _aConversations with marketing masters (Text) _1https://id.oclc.org/worldcat/entity/E39PCGfKJrP9DwhHfqWktw4m8d _4https://id.oclc.org/worldcat/ontology/hasWork |
||
| 776 | 0 | 8 |
_iPrint version: _aMazur, Laura. _tConversations with marketing masters. _dChichester ; Hoboken, NJ : John Wiley, �2007 _z9780470025918 _z0470025913 _w(DLC) 2006036078 _w(OCoLC)72868169 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256 |
| 938 |
_a123Library _b123L _n8407 |
||
| 938 |
_aEBL - Ebook Library _bEBLB _nEBL291039 |
||
| 938 |
_aebrary _bEBRY _nebr10295407 |
||
| 938 |
_aEBSCOhost _bEBSC _n190620 |
||
| 938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _n234553 |
||
| 938 |
_aInternet Archive _bINAR _nconversationswit0000mazu |
||
| 938 |
_aYBP Library Services _bYANK _n12599111 |
||
| 938 |
_aYBP Library Services _bYANK _n12667427 |
||
| 938 |
_aYBP Library Services _bYANK _n2562625 |
||
| 938 |
_aAskews and Holts Library Services _bASKH _nAH13350943 |
||
| 994 |
_a92 _bINLUM |
||
| 999 |
_c11166 _d11166 |
||