NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

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1.
Stakeholder involvement in social marketing : challenges and approaches to engagement / edited by Kathy Knox, Krzysztof Kubacki, and Sharyn Rundle-Thiele. by Series:
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021
Availability: No items available.

2.
Customer experience analytics : how customers can better guide your web and app design decisions / Akin Arikan. by
Edition: 1st Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Routledge, [2023]
Availability: No items available.

3.
Building value through marketing : a step-by-step guide / Philip Sugai. by
Edition: 1 Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Routledge : Routledge, 2020
Availability: No items available.

4.
Material matters : developing business for a circular economy / Thomas Rau and Sabine Oberhuber. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: No items available.

5.
Future human behavior : understanding what people are going to do next / Thimon De Jong. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2023Copyright date: ©2023
Availability: No items available.

6.
Consumer culture theory / edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk. by Series: Research in consumer behavior ; v. 20.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, U.K. : Emerald Publishing Limited, 2019Copyright date: ©2019
Availability: No items available.

7.
Consumer expectations : micro foundations and macro impact / Richard T. Curtin. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2019
Availability: Items available for loan: Central Library (1).

8.
Public finance with behavioural agents / Raphaël Lardeux. by Series: Cambridge elements. Elements in behavioural and experimental economics
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2022
Availability: Items available for loan: Central Library (1).

9.
The economics of digital shopping in Central and Eastern Europe / Barbara Grabiwoda, Bogdan Mróz. by Series: Cambridge elements. Elements in the economics of emerging market,
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2022
Availability: No items available.

10.
Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry / Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2013
Other title:
  • Insurance & behavioral economics
Availability: Items available for loan: Central Library (1).

11.
Social media data mining and analytics / Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Indianapolis, IN : John Wiley & Sons, [2019]
Availability: No items available.

12.
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary / Bernard Marr. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: West Sussex, United Kingdon : John Wiley and Sons Ltd, 2016
Availability: No items available.

13.
Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. by
Edition: Revised and Updated edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2016
Availability: No items available.

14.
15.
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neiphytou. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2010
Availability: No items available.

16.
X : the experience when business meets design / Brian Solis. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, 2015
Availability: No items available.

17.
The lean product playbook : how to innovate with minimum viable products and rapid customer feedback / Dan Olsen. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2015
Availability: No items available.

18.
The wallet allocation rule : winning the battle for share / Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015
Availability: No items available.

19.
Customer-centric marketing : building relationships and creating advocates in the age of the consumer / Aldo Cundari. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015
Availability: No items available.

20.
Copy, copy, copy : how to do smarter marketing by using other peoples ideas / Mark Earls. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : John Wiley & Sons, 2015
Availability: No items available.

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