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Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward. by
Edition: 2nd edition revision of the author's Marketing due diligence.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2013
Availability: No items available.

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Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008
Availability: No items available.

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