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Includes index.

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community.

The making of a dominant association -- Embracing change -- Offering better benefits -- Furthering your reach -- Building online communities -- Redefining membership -- Building a next century association.

John Wiley and Sons Wiley Online Library: Complete oBooks