Introduction: All Roads Lead to London -- Network Advantage: Making the Stealth Bomber -- Comparing Network Advantage: Sony Versus Samsung -- The First-Degree Perspective: Strengthening the Foundation of Network Advantage -- The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage -- Evaluating and Changing Your Alliance Portfolio Configuration -- The Third-Degree Perspective: Achieving the Status Advantage -- Assessing and Increasing Your Status: Extracting Energy From Waves -- Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy -- Recognizing Patterns: Two Alliance Portfoliobuilding Styles -- Management Practices to Sustain Network Advantage -- About Our Research -- The Toolbox -- Directory of Company Names.

Print version record.

Explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. This network can provide three key advantages: superior information; better cooperation; increased power. The book shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader. Based on groundbreaking research and illustrative cases, the book provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, this book offers in-depth, practical guidance. -- Edited summary from book.

Includes bibliographical references and index.

John Wiley and Sons Wiley Online Library: Complete oBooks