Includes bibliographical references (pages 259-264) and index.

Explores how countries manage competitiveness to enhance national prosperity, how companies maximise it to create value and profit, and how individuals can apply it to their own skills and competencies in order to be successful. Here, the author identifies four forces driving national competitiveness and uses them to create a model for business.

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Cover; Contents; Acknowledgements; Credits; Prologue; 1: Competitiveness: Changing the Mindset; 2: The Long and Winding Road to Competitiveness; 3: Working Out National Competitiveness: The Cube Theory; 4: The Extended Enterprise; 5: Competitiveness and Work: A Love-Hate Relationship; 6: Competitiveness and Value Systems; 7: Competent People and Competitive People: They Are Not The Same . . .; Epilogue: A Beautiful, Competitive Mind; References; Index.

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