What is the firefly effect? -- The individual : creativity found again -- The new role of leadership -- No dissing the red quadrant -- Beware the ferocious firefly! -- Conflict as creative abrasion : a pearl, a diamond, or a mountain? -- Was it something I said? -- One team : one picture of success -- How will you know when you get there? -- Guiding principles as guiding light -- Team gatherings : time to shine -- Team decisions : fact or fiction? -- What to do if the leader is keeping too tight a lid on the jar -- Shining the light of accountability -- The firefly chase begins -- How could you forget the toys? -- This place is a zoo! -- When sparks collide : dealing with interteam conflict -- There's something going on in my backyard! -- Change is not a four-letter word! -- The end of the day.

How can you tap into your team's creativity to tackle today's toughest business challenges?. In The Firefly Effect, Kimberly Douglas presents inspiring yet pragmatic insights into getting your entire team firing on all cylinders and aiming in the right direction. Comparing the difficult act of harnessing and capturing creativity to the act of catching fireflies on a summer night, she will explain: What to do when the fireflies don't show up (or when creativity dries up); How to know when it's time to find a new meadow (or a new approach, place or process); What to do if the leader is keeping.

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