Includes index.

"A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffingIncludes templates and samples to provide specific examples to use right awayOffers a new approach to nonprofit fundraising and marketingBased on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program"-- Provided by publisher

pt. 1. How does development mean?: Development is marketing -- Development is holistic -- Development includes fundraising -- The development team -- The components of successful development programs -- pt. 2. A clear and compelling mission: Creating/re-creating your mission statement -- Using the mission statement -- The good, the bad, and the ugly -- pt. 3. Building ownership through planning: Elements of successful planning -- Establishing the strategic planning committee -- Conducting the strategic planning committee meetings -- Managing the plan and achieving your objectives -- Planning for a capital campaign -- pt. 4. Creating the case for support: The internal case statement, basic development tool -- What the interna. case statement includes -- The process of creating the internal case statement -- Tips for the writer -- Preparing presentational case statement materials -- pt. 5. Telling your organization's story: The definition and purpose of marketing -- What's in a name? -- Get to know your target audiences -- Getting the word out -- Using your available human resources -- Writing the marketing and communications action -- Internal marketing and communications -- Being prepared for crisis management -- pt. 6. The fundraising program: Planning to succeed -- The annual fund: acquiring, keeping, and growing donors -- Raising major gifts -- Planned giving, another way to raise major gifts -- Capital campaigns -- The role of special events in development -- Keeping the friends you have made -- pt. 7. Research and recordkeeping: "Make the juice worth the squeeze" -- Where am I, and what do I do? -- The continuing process of evaluating and planning -- General principles of prospect identification, research, and rating -- pt. 8. The organization and use of volunteers: Why do we volunteer? -- What volunteers bring to your organization -- Methods for developing volunteer involvement and leadership -- Selecting the right person for the job -- Extending the invitation -- Recognizing and thanking volunteers -- Dealing with recalcitrance -- pt. 9. Building and keeping an effective governing board: The principal functions of the board -- Beginning to build a strong board -- Creating and guiding the process: the "Committee on board wellness" -- The CEO and the board: who's in charge here? -- Keeping it in the family, thoughts on board relations -- The special character of foundation boards -- pt. 10. Your organization's real chief development officer: "Trickle down development" -- The CEO and the components of development -- The CEO and the major gifts program -- Providing leadership in stewardship -- pt. 11. The development professional: If development professionals are so important, why aren't they appreciated? -- The development chief and the CEO -- How to find your ideal development professional -- AFP Code of Ethics -- A donor bill of rights.

Print version record.

John Wiley and Sons Wiley Online Library: Complete oBooks