PART I ⁰́₃ Beyond COVID-19 Embracing the New Normal: Guidelines for Small Businesses in Emerging EconomiesRichard Boateng and Byran Acheampong Vaccinating the World: Social Influencers and COVID-19 AdvocacySheena Lovia BoatengApplying Agile Principles in Institutions of Higher Learning: Lessons from the COVID-19 PandemicJoshua Ofoeda and James Ami-NarhPART II - Doing Business in Emerging Economies: Reflections and Future DirectionsEmerging Trends in Digital Transformation in the Public Sector for Service InnovationKofi Agyenim Boateng and Akua Peprah-YeboahOld Roots into New Trees: Artisan Entrepreneurship in CyprusBurcu Toker and Burak ErkutThe Missing Links for Project Success: Evidence from an Emerging EconomySaviour Ayertey Nubuor, Kwasi Dartey-Baah and Yvonne Ayerki LampteyWhen Internationalization Goes Awry: The Separation of Policy and Practice in Intellectual PropertySymeon Mandrinos and Calvin W. H. CheongPART III ⁰́₃ Managing the Consumer Expectations and BehaviorLeveraging Cultural Artifacts in Corporate Branding in a Developing EconomySheena Lovia BoatengAssessing the Mobile Money Value Creation in the Agriculture Value Chain: Evidence from a Developing EconomyQudiratu Ngmenensoa Ishak and Acheampong OwusuExamining Fintech Adoption in the Banking Sector of a Developing CountryFred Pobee and Eric AnsongPart IV ⁰́₃ Developing Resilient Economies and Institutions A Scientific Decision-Making Framework to Aid the Selection of Leadership Styles for Project SuccessSaviour Ayertey Nubuor and Kwasi Dartey-BaahWhat Factors Drive Ethical Decision-Making of Prospective Accountants?Gabriel Korankye and Francis Aboagye-OtchereThe Motivation to Engage in Fraud by Individuals at the WorkplaceTheodora Aba Abekah Koomson and Godfred Matthew Yaw OwusuDeveloping a Nexus Managerial Resilience using Spiritual Intelligence: An Investigation towards Malaysia⁰́₉s Transformation into Industry 4.0Jegatheesan Rajadurai, Vathana Bathmanathan, Amar Hisham Jaaffar and Revin RajanFrom Cradle to Maturity: How Digital Enterprises in Developing Economies Strategize to SurviveEric AnsongPART V ⁰́₃ Innovation and Healthcare"Get Checked. Go Collect" ⁰́₃ Improving Patients⁰́₉ Access to Chronic MedicationRicardo Kettledas and Thomas Anning-DorsonPredictive Model for Early Detection of Mother⁰́₉s Mode of Delivery with Feature SelectionEmmanuel Awuni Kolog, Oluwafemi Samson Balogun, Richard Osei Adjei, Samuel Nii Odoi Devine, Donald Douglas Atsa'am, Oluwaseun Alexander Dada and Temidayo Oluwatosin OmotehinwaDecomposing Performance Assessment of Health Systems Towards Greater Resilience and Sustainability in AfricaDivine Quase AgozieRethinking Patient Empowerment through Online Patient Portals for Managing Diabetes and Hypertension in GhanaRoger A. Atinga and Anita BakuInnovation and Healthcare in the Next DecadePhilip Afeti Korto, Anita Asiwome Adzo Baku, Nurudeen Issaka Idrisu and Nana Akua Boateng-AmarteyPART VI ⁰́₃ Making Higher Education More Responsive Deploying a Computer-based Registration System in Developing Economy: Lessons LearnedWinfred Ofoe LarkoteyTowards Improving Students⁰́₉ Academic Engagement: The Role of Educational TechnologyAbeeku Sam Edu Towards Building Organizational Resilience to Social Engineering among Higher Educational Institution ProfessionalsDivine Quase Agozie, Abeeku S. Edu and Muesser NatProfessional Accounting Students⁰́₉ Intention to Continuously Use E-Learning in COVID-19 EraEdem Emerald Sabah Welbeck, John Amoah Kusi and Godlove Asirifi Lartey

The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids, in order to create distinct value for consumers, and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother⁰́₉s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students⁰́₉ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of the chapter. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies. Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.

OCLC-licensed vendor bibliographic record.