Continuing to broaden the marketing concept / 
edited by Dawn Iacobucci (Vanderbilt University, USA). 
 - 1 online resource (328 pages) 
 - Review of marketing research ;  17 .
 - Review of marketing research ;  v. 17. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781787548268 9781787548244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Business & Economics--Marketing--Research.<br/>Market research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C66 2020 
<br/><br/><label>Dewey Class. No.: </label>658.83  
<br/><br/><label>Universal Decimal Class. No.: </label>658.8