The insight discipline : crafting new marketplace understanding that makes a difference /
authored by Liam Fahey (Leadership Forum, USA).
- 1 online resource (424 pages) ; cm.
- American Marketing Association .
Includes index.
Includes bibliographical references.
9781839827327 9781839827303
Insight. Leadership. Industrial management--Decision making. Business enterprises--Data processing. Business & Economics--Leadership. Management: leadership & motivation.