Fahey, Liam,

The insight discipline : crafting new marketplace understanding that makes a difference / authored by Liam Fahey (Leadership Forum, USA). - 1 online resource (424 pages) ; cm. - American Marketing Association .

Includes index.

Includes bibliographical references.

9781839827327 9781839827303


Insight.
Leadership.
Industrial management--Decision making.
Business enterprises--Data processing.
Business & Economics--Leadership.
Management: leadership & motivation.

HD57.7 / .F34 2020

658.4092

658.3