Jaworski, Bernard, <br/><br/>
The organic growth playbook :  activate high-yield behaviors to achieve extraordinary results - every time / 
authored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA). 
 - 1 online resource (304 pages) ;  cm. 
 - American Marketing Association .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Chapter 1: Overview of the Organic Growth Playbook -- Chapter 2: Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals -- Chapter 3: First Principle: Map the Buying Process Waterfall -- Chapter 4: EnServ: 'Everyone Sees the Market the Same Way' -- Chapter 5: Second Principle: Propensity-Based Segmentation -- Chapter 6: Sparkle Cosmetics: Winning at the Wall -- Chapter 7: Third Principle: Unearth the Critical Drivers -- Chapter 8: Caesar Financial: 'We Need the Whole Client Portfolio!' -- Chapter 9: Fourth Principle: Develop a Behavior -- Chapter 10: Fifth Principle: Invest Disproportionately -- Chapter 11: Applying the Playbook in Different Markets -- Chapter 12: Overcoming Organizational Roadblocks. 
<br/><br/><label>ISBN: </label>9781839826863 9781839826849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Corporations--Growth.<br/>Business & Economics--Marketing--General.<br/>Sales & marketing management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .J39 2020 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8