Marketing in a digital world /
edited by Aric Rindfleisch and Alan J. Malter.
- 1 online resource (xxiii, 217 pages) ; cm.
- Review of marketing research, volume 16 1548-6435 ; .
- Review of marketing research ; v. 16. .
Includes index.
9781787563391 (e-book) 9781787563414 (ePUB)
Marketing. Digital media. Business & Economics--Marketing--General. Sales & marketing.