The Oxford handbook of pricing management  [electronic resource] / 
 Pricing management 
edited by èOzalp èOzer, Robert Phillips. 
 - Oxford :  Oxford University Press,  2012. 
 - 1 online resource (xxiv, 952 p.) :  ill. 
 - Oxford handbooks in finance .
 - Oxford handbooks in finance. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management. 
<br/><br/><label>ISBN: </label>9780191750564 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.
<br/><br/><label>LC Class. No.: </label>HF5416.5  / .094 2012 
<br/><br/><label>Dewey Class. No.: </label>658.816