Consumer Behaviour in Rural Market: Issues and Challenges in Churachandpur District, Manipur /
by Partakson Romun Chiru
- New Delhi: 2018.
- 272p,; xx, 22cm.
CONTENTS 1. Nature and Significance of Consumers' Behaviour, 2. Socio-Economic Demographic (SED) of Churachandpur District, 3. Consumer Profile of Manipur, 4. Consumer Behaviour in Rural Market, 5. Consumer Buying Behaviour in Churachandpur District, 6. Consumers' Consumption Pattern in Churachandpur District, 7. Impact of Bandhs and Blockades in Churachandpur District, 8. Churachandpur District Consumers Awareness in Rural Market, 9. Case Study in Churachandpur District. It Includes Bibliography & Index.