Hesz, Alex, <br/><br/>
Guilt trip :  from fear to guilt on the green bandwagon / 
Alex Hesz and Bambos Neiphytou. 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>An Irrational Animal -- The Necessary Lie -- You Can't Handle The Truth -- Guilt is the New Fear -- Shades of Green -- Reparations. 
<br/><br/><label>ISBN: </label>9780470685532 0470685530 
<br/><br/><label>Standard No.: </label>10.1002/9780470685532  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Psychological aspects.<br/>Social responsibility of business.<br/>Green marketing.<br/>Guilt.<br/>Guilt<br/>Consommateurs--Comportement--Aspect psychologique.<br/>Entreprises--Responsabilit�e sociale.<br/>Marketing vert.<br/>Culpabilit�e.<br/>guilt.<br/>Consumer behavior--Psychological aspects<br/>Green marketing<br/>Guilt<br/>Social responsibility of business
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H475 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.4/083