Strategy builder : how to make and communicate more effective strategies /
Stephen Cummings and Duncan Angwin.
- 1 online resource
Includes bibliographical references.
Part One: The Concept. Opportunities for a New Way of Developing Strategy -- Seven Strengths of Drawing Strategy -- What Strategy Builder Does -- Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles -- Environmental ecology -- Competitive positioning -- Resources and capabilities -- Strategic growth options -- Managing performance strategically -- Part Three: Realization. Well-Built Strategies, Simply Conveyed -- Six Stratographic Principles -- Get building.
"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "--