Profitable direct mail appeals :  planning, implementing and maximizing results. 

 - 2nd edition. 
 - 1 online resource (46 pages) 
<br/><br/> "Edited by Scott C. Stevenson"--Running title area 
<br/><br/>Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet. 
<br/><br/><label>ISBN: </label>9781118704356 1118704355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct-mail fund raising--Handbooks, manuals, etc.<br/>Collecte de fonds par la poste--Guides, manuels, etc.<br/>Direct-mail fund raising
<br/><br/><label>Index Terms--Genre/Form: </label><br/>handbooks.<br/>Handbooks and manuals<br/>Handbooks and manuals.<br/>Guides et manuels.
<br/><br/><label>LC Class. No.: </label>HV41.2  / .P76 2009 
<br/><br/><label>Dewey Class. No.: </label>658.15/224