Salinas, Gabriela. <br/><br/>
The international brand valuation manual :  a complete overview and analysis of brand valuation techniques, methodologies and applications / 
Gabriela Salinas. 
 - 1 online resource 
 - 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The Concept and Relevance of Brand -- The Origin and Evolution of Valuation Methods -- Brand Valuation Method and Process -- General Approaches to Brand Valuation. 
<br/><br/>Use copy 
<br/><br/> A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description. 
<br/><br/><br/>Electronic reproduction. <br/>[Place of publication not identified] : <br/>HathiTrust Digital Library, <br/>2011. 
<br/><br/><br/>Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. <br/>http://purl.oclc.org/DLF/benchrepro0212 
<br/><br/><label>ISBN: </label>9781119206408 1119206405 0470745819 9780470745816 
<br/><br/><label>LCCN: </label>2015299015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Valuation.<br/>Strat�egie de marque.<br/>Produits de marque.<br/>�Evaluation.<br/>branding.<br/>BUSINESS & ECONOMICS--Accounting--Financial.<br/>Brand name products<br/>Branding (Marketing)<br/>Valuation<br/>Markenwert<br/>Entreprises--�Evaluation.<br/>Produktimage.<br/>Theorie.
<br/><br/><label>Subjects--Index Terms: </label>Brand name products  Valuation 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.<br/>dissertations.<br/>Academic theses<br/>Electronic books.<br/>Academic theses.<br/>Th�eses et �ecrits acad�emiques.
<br/><br/><label>LC Class. No.: </label>HF5415.1255 
<br/><br/><label>Dewey Class. No.: </label>657/.7