Williams, Tim,  1954- <br/><br/>
Positioning for professionals :  how professional knowledge firms can differentiate their way to success / 
Tim Williams. 
 - Hoboken, N.J. :  Wiley,  �2010. 
 - 1 online resource (188 pages) 
 - Wiley advisor .
 - Wiley advisor. .
<br/><br/>Includes bibliographical references (pages 173-178) and index. 
<br/><br/>Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success; Contents; Introduction; Chapter 1: Size Is Not a Strategy; Chapter 2: How and Why Brands Become Homogenized; Chapter 3: The Mature Company's Identity Crisis; Chapter 4: Expanding Your Business By Narrowing Your Focus; Chapter 5: Positioning as the Centerpiece of Business Strategy; Chapter 6: Building Brand Boundaries; Chapter 7: Validating Your Value Proposition; Chapter 8: Without Execution, There Is No Strategy; Chapter 9: Getting Paid for Creating Value. 
<br/><br/> "It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."-- 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9780470877517 0470877510 9781119199939 111919993X 1282653997 9781282653993 9786612653995 661265399X 
<br/><br/><label>Source: </label>CL0500000077  Safari Books Online 
<br/><br/><label>LCCN: </label>2010021337 
<br/><br/><label>Nat. Bib. No.: </label>GBB055543  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015540950  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Success in business.<br/>Strat�egie de marque.<br/>Succ�es dans les affaires.<br/>branding.<br/>BUSINESS & ECONOMICS--Advertising & Promotion.<br/>Branding (Marketing)<br/>Success in business
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .W55 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27